During this global crisis, we’ve seen the fashion industry rise in solidarity. There’s been hefty monetary donations, donations of equipment and medical garb, physical volunteering, even entire supply chains shifting from fashion making to mask making. The latest fashion house to support the fight against Coronavirus is Spanish luxury label, Loewe.

As Spain continues to be utterly devastated by the virus, Loewe is giving back to its native country with three incredible initiatives. The first, a donation of 100,000 surgical masks to the Spanish Red Cross. The second, the production of non-surgical masks in its Getafe factory to be distributed to volunteer workers, LOEWE employees and their families. And the final, perhaps most innovative gesture, is an ongoing donation to the Plataforma de Infancia — a Spanish alliance of social organisations that works to protect children and adolescents’ rights – because the brand feels it imperative to secure a better future for the children in socially vulnerable groups affected the disease.

Of the gracious contribution, LOEWE CEO, Pascal Lepoivre and Creative Director, Jonathan Anderson say:

“Joy, in these troubled times, means to maintain a positive outlook on things. Children are joy and deserve joy.

To ensure a better future for children in socially vulnerable groups affected by the COVID-19, LOEWE will be donating, for every product of the Paula’s Ibiza collection sold between May and August 2020 in LOEWE stores and on loewe.com, 40 euros to educational projects, starting with an initial donation of 500,000 euros. To achieve this LOEWE is collaborating with Plataforma de Infancia —a Spanish alliance of social organizations that works to protect children and adolescents’ rights— to launch a series of educational programs this summer in Spain which aims to reduce inequality and school dropouts.

At the same time, in the wake of the current situation, in order to give effective help to the institutions which are on the frontline in fighting the pandemic, LOEWE is donating 100,000 surgical masks to the Spanish Red Cross.

In addition, aware that protection aids are of extreme importance to contain the pandemic, LOEWE is producing non-surgical masks in its Getafe factory. The masks are to be distributed to volunteer workers, LOEWE employees and their families.”

thoughts?