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Who better to launch an inclusive shapewear line celebrating women’s bodies in all their forms than Lizzo?
The singer, who has long been at the forefront of the radical self-love and body positivity movement, announced yesterday her plans to launch YITTY: the shapewear brand she hopes will “revolutionise” the industry.
This is a dream 5 years in the making,” Lizzo wrote on Instagram. “Introducing YITTY: Shapewear you can wear Underwear, Overwear, Anywhere. The line is for “Every Damn Body. 6X to Xs.”
Named after Lizzo’s childhood nickname, Yitty (her real name is Melissa Viviane Jefferson), the brand’s mission is “self-love, radical inner confidence, and effortless, everyday wear.” The full range includes bold colours and prints, blurring the lines of inner and outerwear.
“Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included. Everyone’s size is just their size. It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size,” Lizzo said in a statement announcing the launch.
“I felt that I was constantly being told through TV and magazines that my body wasn’t good enough,” she explained. “And, in order to be considered ‘acceptable,’ I had to inflict some sort of pain upon it to fit into an archetype of beauty. Because of this, I’ve been wearing shapewear for a long time, maybe since I was in fifth or sixth grade.”
According to the singer, she “was tired of seeing this sad, restrictive shapewear that literally no one wanted to wear.” And thus, YITTY was born. “I had an epiphany like, ‘Who can actually do something about this?’ I decided to take on the challenge of allowing women to feel unapologetically good about themselves again.”
YITTY will debut on April 12 with three drops: NEARLY NAKED, a lightweight collection designed for comfortable, everyday wear; MESH ME, mesh styles that are both functional and fashion-forward; and MAJOR LABEL, a super-soft assortment.
In true Lizzo fashion, the product will be named to “make you feel like that bitch when you’re putting [it] on.” My personal fave? Moody Bitch Taupe.
