For the first time ever, Dior will descend into the Republic of Korea on April 30 to unveil Maria Grazia Chiuri’s Fall 2022 ready-to-wear collection. In a bid to empower women and promote gender equality, the French fashion house has partnered with the prestigious Ewha Womans University, founded in 1886, to house the anticipated runway event.
To commemorate the occasion, Dior will additionally inaugurate a unique concept-store, located in the former industrial area of Seongsu-dong. Recent years have seen the district undergo a renaissance and it now forms an innovative hub for a new generation of young creative people. With each season and collection, the exclusive space will evolve.
Prior to the upcoming presentation, Dior ambassadors and local singer, performer and actress Jisoo; cult actress, dancer and singer Suzy Bae; and figure skater and Olympic champion Yuna Kim have appeared in a trio of videos to celebrate their capital city of Seoul. While you wait to tune into the live stream above on April 30 – at 7:30pm local time and 8:30pm AEST – watch the series below.

Tile credit: Daria Song