As summer circles back to the northern hemisphere, pre-pandemic conditions would see much of the world flock to Europe for a six week holiday in the sun. While borders remain closed for many, we can only reminisce on days spent exploring cobblestone back alleys, basking in the sunshine and indulging in a sunset tipple.
In the same way Dior Cruise 2021 whisked viewers away on a sartorial exploration of southern Italy, Cruise 2022 promises an expedition to Greece. Through the lens of creative director, Maria Grazia Chiuri, the latest collection could be considered the next chapter in its experimental expression of ancestral savoir-faire. Dior has released a series of videos in the lead up to the runway where Chiuri explores key inspirations.
Little is known about the next wondrous offering from the French fashion house. It will however be streamed live from Athens. The towering columns of the Parthenon and Agora and the iconic Panathenak Stadium all teased through the runway’s countdown.
With craftsmanship the cornerstone of the Maison, the ancient city is an apt backdrop. After all, Athens was the birthplace of some of the most prominent creatives of the ancient world from philosophers to writers.
Stream Dior Cruise 2022 from June 17 at 9:30pm EEST or June 18 at 4:30pm AEST.