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Kylie Jenner’s résumé has just undergone an amendment. (No doubt at the hands of a PR intern at Jenner Communications).
Now, the “experience” section reads: makeup mogul, reality star, reported billionaire (though, Forbes’ findings are still unsure) and creative director. Or should we say, kreative director, considering this is a Kardashian enterprise after all.
On October 25, Jenner woke up and told the world to “Meet Khy”, her latest business venture that’s reportedly a new line of high-end clothing. Jenner looked at the absence of female designers at luxury maisons and said she was the woman for the job. Her qualifications? Sitting front row at fashion shows. Her skillset? Loaning her talents to the likes of Acne Studio’s Jonny Johansson and Haider Ackermann for Jean Paul Gaultier for their respective campaign shoots.
Ensuring the brand’s mystique, Jenner announced Khy with a sultry photo of herself posing in a structured leather trench coat. If it wasn’t for her tagging the brand on the photo, one may have scrolled past the photo assuming she was teasing her ‘Neo’ Halloween costume.
Upon clicking through to the new account—which is already boasting a high following count—you’re directed to another photo of Jenner in the duster, this time she’s facing away from the camera and has her hair in a slicked-back bun.
The question on everyone’s lips, however, is: Why, Khy?
With little to no information to go off, netizens have taken to the comment section to express their perplexion about what Jenner is peddling to us. A line of leather coats? The beginning of a new empire? The “new brand” North West inadvertently revealed on a live stream with her mum, Kim Kardashian?
Jenner’s vast portfolio spans cosmetics, baby products and a seemingly now-defunct line of swimwear, so the addition of Khy has prompted fans to contemplate Jenner’s intentions for launching into yet another new category.
Earlier this week, Jenner opted for a similar biker-inspired look by wearing a skin-tight leather mini dress adorned with zips to Kim Kardashian’s 43rd birthday party in Beverly Hills. With no designer springing forth to claim the design as their own, could that silhouette be Khy’s soft launch?
With all evidence pointing to Jenner starting her solo clothing line—remember, she and her sister Kendall Jenner are still operating a high-street label sold across PacSun stores in America—this may also reduce her appearance at fashion week and with her support for competing brands a potential conflict of interest.
This rollout is one we’re keeping a close eye on. Or should we say, Khy.
What Is Khy, Kylie Jenner’s New Brand?
Khy is a new venture from Kylie Jenner, with reports claiming the brand will release clothing.
According to a report from Page Six, Khy is supposedly a “quiet lux” inspired brand that could “monetize” her status as a style savant.
When Will Khy Be Released?
So far, Jenner hasn’t confirmed the release date for Khy, with the only information provided by the star an ominous “coming soon”.
