Kylie Jenner has been a busy woman. After relaunching her Kylie Cosmetics brand earlier this year with new clean, vegan formulas, the entrepreneur then announced the launch of her own swimwear line, Kylie Swim, earlier this month. Now she’s finally revealed her first Kylie Baby products, a range of skin and body products designed specifically for children. Oh, and as if that wasn’t enough – she’s also pregnant with her second child.
“I’m so excited to introduce @kyliebaby to you guys,” Jenner wrote in a post on Instagram. “It was a dream of mine to develop clean, safe, effective, and conscious baby care when I became a mom. I know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me! I’m so proud of these products and couldn’t wait to share this with you and your family!”
The range was inspired by Jenner’s own experience as a mama to her 3-year-old daughter Stormi Webster. The star also divulged in her post that the first drop of Kylie Baby products would be available to shop next week, on September 28.
While it was revealed several months ago that Jenner had filed trademarks for clothing, accessories and lifestyle products for children and infants, it looks like the former reality star is starting with baby care products for the skin, body and hair – which makes sense, given her considerable business success in the beauty realm.
In videos shared on the Kylie Baby Instagram page, Jenner can be seen talking through the first release of products, which includes a Kylie Baby Bubble Bath, Gentle Shampoo and Conditioner, and a fast-absorbing Moisturizing Lotion for the body.
“I wanted to create something that I could use on my own kids,” Jenner explained in the video. “These are all Stormi tested and approved, these are the only products we’ve used for maybe two years now.”
Mamas, mark your calendars! Kylie Baby officially launches on the brand’s website on September 28.