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It’s been a busy week in work news for one Kourtney Kardashian, and it’s only said to get even bigger. Fresh from the controversial news that she will serve as fast fashion e-tailer Boohoo’s sustainability ambassador, the reality star is said to be preparing to launch her own lifestyle brand.
Kardashian shocked fans when she suddenly dropped a snap of her sitting on a pink chair in front of a lavender backdrop with the word ‘Lemme’ in the background, with the caption “You’re gonna want to sit down for this”.
Speculation ran wild about what this new brand could be but no clues could be found, with Lemme’s Instagram page linking to a website that simply asked fans to sign up to be notified about the launch. Another post on the account was captioned “9.27.22”, but provided zero clarification about just what would be coming on that date.
Thankfully, media sleuths stepped in – so here’s everything we know about Kardashian’s Lemme.
As revealed in The Sun, the star’s new venture is actually a partnership with long-time Kardashian bestie Simon Huck. The publication obtained court documents that showed Kardashian filed a trademark for ‘Lemme’ back in February this year.
According to the outlet, Lemme will include the production of “bags, purses, totes, wallets, clutches and clothing” with the filing also including “games, toys and sporting goods”.
The Sun also uncovered that Kardashian filed a trademark for a second business called ‘Unplug’ on the same day, which covers “vitamins, supplements, vitamin-fortified food and beverages and vitamin cases.”
Unplug is also said to be covered for other categories, including, “Dietetic substances adapted for medical use; food for babies; plasters; materials for dressings; material for stopping teeth; dental wax; disinfectants; preparations for destroying vermin, fungicides and herbicides.”
While it’s unclear if the two businesses are linked, the timing is interesting. Vitamins in particular would feel like a natural next step for Kardashian, who has run wellness website Poosh since April 2019.
Guess we’ll have to wait until more is revealed.
Lemme know, Kourtney!
