It’s Kanye West’s birthday and he deserves to be greedy. The artist who predicted he would own a company worth a billion dollars one day, just dropped his first piece from his highly-anticipated collection with Gap in celebration of his 44th birthday: a $200 cerulean blue round jacket made from recycled nylon. The pre-sale begins today with orders shipping in the fall. Shop the pre-sale here (but you have to enter your name, email, and various sizes first, hinting at what’s to come).
West was spotted sporting the jacket in Los Angeles last week, which was a little odd, given the California heat — but if there is one thing we know about Kanye Omari West, it’s he will use any opportunity he can to ask “DO YOU SEE THIS COAT?” And now select cities will have their own chance to see his first Yeezy x Gap launch, thanks to the floating projections of the round jacket in New York City (New Museum, 7 2nd Avenue, 142 Spring Street, 184 Wythe Avenue), Los Angeles (Grammy Museum, Grand Central Market, Vine Street – Walk of Fame, 8340 Sunset Boulevard), as well as the city where he was born and raised, Chicago (1601 N Milwaukee Avenue, 1453 N Milwaukee Avenue, 2053 Division Street, 2113 N Sangamon Street).
Kanye out in Los Angeles yesterday (6.3.21) pic.twitter.com/iHP98MnHDR
— Kanye Media (@KanyeMedia_) June 4, 2021
Few details were released from the brand but Kanye West used a similar roll out strategy in 2013, when he debuted Yeezy Season 3 at Madison Square Garden, pegged to the release of his seventh studio album, The Life of Pablo. West’s 10-year partnership was announced June 2020 and is said to include “modern, elevated basics for men, women and kids at accessible price points.” Back in 2018, in a rapid fire stream of consciousness on Twitter, ‘Ye told everyone that his brand Yeezy “will become the biggest apparel brand company in human history by working with the most genius level talents and creating product at an affordable price.”
And to see this particular vision come to life — well, that might make today, his birthday, the most West day ever.