Scrolling through my Instagram feed, I couldn’t help but wonder: How is face time with Sarah Jessica Parker so accessible to the regular person these days? How is it possible to simply walk into a store and have SJP herself fit you with a pair of satin pumps with rhinestones accents? How is it possible to order a bedazzled flat online and the actress rock up at your West Village apartment to deliver it to you in person that afternoon like it ain’t no thing?
Well, such is your life, New Yorkers.
Yes, COVID-19 still has you on a hair-trigger. You have said goodbye to some of your best restaurants (Uncle Boons, An Choi – the list goes on). You’ve tried to block out the hum of a million air-conditioning units while you work from your tiny apartment. You’ve tried to un-see the fake plants at restaurants which are trying to pose as chic European hideouts but actually are just chairs and tables set up on blocked-off roadways.
You’ve tried to enjoy an iced matcha during the swelter of August only for a weird tropical storm to ruin your drink and your jet skiing plans which were to happen in front of Lady Liberty later that day. You miss the street’s energy. You miss your friends. You miss the hustle and the hassle. Gosh, you may even be the type of person who misses those subway soliloquies from the homeless. New York, when will you come back again?
But if there’s one thing I’ve learnt about Gotham and 2020, it’s that it’s filled with silver linings. Today, Central Park is beautiful and green – and Carrie Bradshaw is roaming free somewhere up near 54th for you to have a real-life conversation with. She will have a mask on and you can’t touch her but it’s really her! (And she really will try and sell you a pair of fabulous shoes.)
READ: COULD CARRIE’S POST-IT BREAK-UP ACTUALLY BE ACCEPTED IN THESE PANDEMIC TIMES?
Parker, 55, is now operating as the chicest shoe saleslady we know. The Sex and the City actress (whose character became famous for her love for Manolo Blahniks) has spent the last week working inside her 31 West 54th Street store, SJP by Sarah Jessica Parker. “I’m here to help… as are Kathy and Angela,” Parker wrote on one of her Instagram posts last week, just like she’s a regular American store clerk. “I’m headed downtown at 3pm and 4pm so can personally drop off any deliveries that way.”
Here Parker is – the multimillion dollar super famous actress – walking across to the West Village to “drop off a delivery to a customer.” Apartment doors don’t usually open to Sarah Jessica Parker and I can imagine during COVID, it’s a “Why-didn’t-I-put-a-skerrick-of-makeup-on-today” kind of moment when they do.
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It was a lovely day. So nice to be in the shop with our customers (safely, 6 feet apart and with a mask!) and to speak to all those who called the boutique with questions and orders. I’m headed downtown to our customer in the West Village, dropping off her purchase. We will continue to offer same day Manhattan delivery, as well as offering virtual sales appointments for anyone who isn’t in New York or may not yet feel safe visiting us in store. Give the @sjpcollection store a ring for more details on any of the above (646-863-2133) and thank you all again for today. Thank you to all who visited and all who called. It was a wonderful day on 54th Street. X, SJ
Does anybody else think this is just so amusing and weird and wonderful?
So listen up any Manhattan residents who live below Canal. Parker will be popping by her new SJP by Sarah Jessica Parker Seaport store at 93 South street “every week”. She seems to spend “a bunch of hours” in the stores when she visits, like a regular person seeing out her shift. I’m guessing she even counts the till at the end. So, if those tiny apartments are giving you cabin fever, stroll on down those cobbled streets and poke your nose in.
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Visiting the @sjpcollection Seaport District boutique and spending some time downtown. We have tons of sale items available, including some exclusives! Call 212-742-0359 and ask for Michael or come visit at 93 South Street. Ready to help and planning to be here once a week moving forward. Check in at @sjpcollection for details! X
As Carrie Bradshaw once said, “Some love stories aren’t epic novels, some are short stories” and in this one, Parker is a saleswoman who works in a shoe store and is very lovely to all of her customers.
Count those silver linings, New York. And grab an autograph for me.