harry styles
Credit: Dia Dipasupil/FilmMagic. NEW YORK, NEW YORK – MAY 06: Harry Styles attends The 2019 Met Gala Celebrating Camp: Notes on Fashion at Metropolitan Museum of Art on May 06, 2019 in New York City.

Harry Styles can sing, act and dress himself incredibly well. He also has luminous, glowing skin (see above), and, though I’ve never personally smelt him, I’d put money on the fact that he smells good, too. 

In a surprising but beautiful move, Styles may be about to use his perfect face (see above) to launch a new company made up of beauty cosmetics and fragrances. 

Earlier this week, fans noticed the 27-year-old musician and actor had been named as the director of a newly registered company named ‘Pleased As Holdings,’ which offers fragrances and cosmetics.

Emma Spring, the mother of Styles’ godchild and his long-time personal assistant, is named the co-director.

Though no other info has been revealed, fans are already speculating that the brand will include nail polish—as Styles’ signature look almost always includes a bright manicure—gender-neutral makeup and skincare, and perhaps even, down the road, gender-neutral clothing.  

When it comes to the fragrance side of things, Styles has a longtime love affair with Tom Ford’s Tobacco Vanille cologne. Perhaps he’s looking to release a similar scent for a lower price point?

On Twitter, people also pointed out Styles once joked that his signature fragrance would be called “Boxers or Briefs” while appearing on The Ellen DeGeneres Show.

As a part of Gucci’s Mémoire d’une Odeur campaign, Styles previously said: “I like a fragrance that has some emotion behind it. The triggering of memories from smell is really strong for everyone. My mother has always worn the same perfume. It smells like roman candles and jasmine. So like anytime I smell it, I feel like a kid again. I feel like everyone has those.”

Styles is currently based in the UK while filming My Policeman alongside The Crown‘s Emma Corrin. Though he hasn’t been spotted with director Olivia Wilde recently—the two have been rumoured to be dating since November 2020—Wilde is also currently based in the UK.

Here’s hoping we get another couple photo of these two and a confirmation of this beauty brand ASAP.