Gwyneth Paltrow Orgasm Candle
NEW YORK, NEW YORK – MAY 06: Gwyneth Paltrow attends The 2019 Met Gala Celebrating Camp: Notes on Fashion at Metropolitan Museum of Art on May 06, 2019 in New York City. (Photo by Theo Wargo/WireImage)

Ahh Gwyneth… the matriarch of modern wellness. Whether you’re converted or think it’s a bit much, there’s no denying she pushes the boundaries and has started a lot of conversations on otherwise taboo topics. One such topic is sex and female pleasure – or more specifically the female pleasure gap, a 52 per cent void between the frequency of male orgasm during sex versus female. There was an episode about it on her recent Goop Lab television series where Goop staffers spent time with  sex educator Betty Dodson with the aim of learning more about themselves, female pleasure, and why they are the way the are in bed.

At the show’s screening premiere, Gwyneth even stood in the middle of a vagina-esque floral display – replete with crisp white pants and bralette, abs on show. It’s no lie she’s willing to go where other lifestyle brands haven’t, a trait that’s seen her build up one of the most popular (and controversial) businesses around.

Gwyneth Paltrow Orgasm Candle
LOS ANGELES, CALIFORNIA – JANUARY 21: Gwyneth Paltrow attends the goop lab Special Screening in Los Angeles, California on January 21, 2020. (Photo by Rachel Murray/Getty Images)

Last year, Goop collaborated with Heretic to launch its first candle, aptly titled, ‘This Smells Like My Vagina’. It was a citrusy, warm, almost paradoxical scent layered with Damask Rose and Bergamot. Polarity aside, it was a hit, and further proof that when it comes to wellness, Paltrow-style, the limit does not exist.

And just yesterday, Gwyneth announced a follow up candle: ‘This Smells Like My Orgasm’. What does an orgasm smell like, exactly? Well, according to the candle it’s a heady mix of tart grapefruit, neroli, and ripe cassis berries blended with gunpowder tea and Turkish rose absolutes for a scent that’s sexy, surprising, and wildly addictive. Unsurprisingly, the candle comes housed in a box decorated with fireworks – an explosive take on scented homewares.

Gwyneth Paltrow Orgasm Candle