For his debut Fall Winter 2024 menswear show for Gucci, Sabato De Sarno delivers a collection that defies social media’s hunger for viral moments for a new sartorial vitality at Milan Fashion Week.

When the Italian designer first revealed his vision last September with Ancora, his Spring Summer 2024 womenswear show, it carried the weight of anticipation of what a reboot at Gucci was going to look like. After seven years of Alessandro Michele’s decadence, whose own debut show was such a cultural reset, it was almost expected that something of similar grandeur would make its way down the runway.

Rather, what we got was a WARDROBE. Capitals emphasised. Sumptuously tailored, elegant and utterly wearable clothes that spoke to functional luxury. De Sarno’s reset was an embrace of subtlety.

Gucci, Fall Winter 2024, Milan Fashion Week
Image: Getty

This subtlety was mirrored in his follow up menswear collection. Also dubbed Ancora and housed in an identical black box (different location), De Sarno’s take on a Gucci menswear was a mirror of this subtlety. Right down to the matching opening looks: same bag, same coat, same silhouette just different pants with a male model.

Gucci, Fall Winter 2024, Milan Fashion Week
image: Getty

 

De Sarno’s love of outerwear was on display from the jump: long, trailing coats that were spliced right up the back so that they billowed out behind them as they walked the runway. A new treatment to the GG monogram made its way into suits, bags and coats, a shadow effect that gave it a three-dimensional appeal. Suits were brought back from the deliberately awkward to sleeker cuts but not without detail: deep creases worked into the knees, elbows and waist while half-breasted blazers further modernised the cut. The chunky loafer was translated into an updated take on the “brothel creeper”.

Gucci, Fall Winter 2024, Milan Fashion Week
Image: Gucci

In a contextually novel move, De Sarno hasn’t shown interest in eradicating the touch of his predecessor(s). Rather, they’re now part of the DNA of the house he is now shaping. A splash of chartreuse green, peach suiting a la Michele; the lean sensuality of Ford, the romanticism of Giannini were there. But this is De Sarno’s world now and the language that he is building to communicate the new world at Gucci is no one else’s voice but his own.

Gucci, Fall Winter 2024, Milan Fashion Week
Image: Gucci

There’s nothing quite like proving your detractors wrong and for his sophomore show, and debut menswear collection, at Gucci Sabato De Sarno has done just that. This author included, in complete transparency. And that feels good.

Gucci, Fall Winter 2024, Milan Fashion Week
MILAN, ITALY – JANUARY 12: A model walks the runway during the Gucci Ready to Wear Fall/Winter 2024-2025 fashion show as part of the Milan Men Fashion Week on January 12, 2024 in Milan, Italy. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)
Gucci, Fall Winter 2024, Milan Fashion Week
Model on the runway at Gucci Men’s Fall 2024 as part of Milan Men’s Fashion Week held on January 12, 2024 in Milan, Italy. (Photo by Giovanni Giannoni/WWD via Getty Images)
Gucci, Fall Winter 2024, Milan Fashion Week
Model on the runway at Gucci Men’s Fall 2024 as part of Milan Men’s Fashion Week held on January 12, 2024 in Milan, Italy. (Photo by Giovanni Giannoni/WWD via Getty Images)
Gucci, Fall Winter 2024, Milan Fashion Week
Model on the runway at Gucci Men’s Fall 2024 as part of Milan Men’s Fashion Week held on January 12, 2024 in Milan, Italy. (Photo by Giovanni Giannoni/WWD via Getty Images)
Gucci, Fall Winter 2024, Milan Fashion Week
Model on the runway at Gucci Men’s Fall 2024 as part of Milan Men’s Fashion Week held on January 12, 2024 in Milan, Italy. (Photo by Giovanni Giannoni/WWD via Getty Images)
Gucci, Fall Winter 2024, Milan Fashion Week
Model on the runway at Gucci Men’s Fall 2024 as part of Milan Men’s Fashion Week held on January 12, 2024 in Milan, Italy. (Photo by Giovanni Giannoni/WWD via Getty Images)
Gucci, Fall Winter 2024, Milan Fashion Week
Model on the runway at Gucci Men’s Fall 2024 as part of Milan Men’s Fashion Week held on January 12, 2024 in Milan, Italy. (Photo by Giovanni Giannoni/WWD via Getty Images)
Gucci, Fall Winter 2024, Milan Fashion Week
Model on the runway at Gucci Men’s Fall 2024 as part of Milan Men’s Fashion Week held on January 12, 2024 in Milan, Italy. (Photo by Giovanni Giannoni/WWD via Getty Images)
Gucci, Fall Winter 2024, Milan Fashion Week
Model on the runway at Gucci Men’s Fall 2024 as part of Milan Men’s Fashion Week held on January 12, 2024 in Milan, Italy. (Photo by Giovanni Giannoni/WWD via Getty Images)
Gucci, Fall Winter 2024, Milan Fashion Week
Model on the runway at Gucci Men’s Fall 2024 as part of Milan Men’s Fashion Week held on January 12, 2024 in Milan, Italy. (Photo by Giovanni Giannoni/WWD via Getty Images)
Gucci, Fall Winter 2024, Milan Fashion Week
Model on the runway at Gucci Men’s Fall 2024 as part of Milan Men’s Fashion Week held on January 12, 2024 in Milan, Italy. (Photo by Giovanni Giannoni/WWD via Getty Images)
Gucci, Fall Winter 2024, Milan Fashion Week
Model on the runway at Gucci Men’s Fall 2024 as part of Milan Men’s Fashion Week held on January 12, 2024 in Milan, Italy. (Photo by Giovanni Giannoni/WWD via Getty Images)
Gucci, Fall Winter 2024, Milan Fashion Week
Model on the runway at Gucci Men’s Fall 2024 as part of Milan Men’s Fashion Week held on January 12, 2024 in Milan, Italy. (Photo by Giovanni Giannoni/WWD via Getty Images)
Gucci, Fall Winter 2024, Milan Fashion Week
Model on the runway at Gucci Men’s Fall 2024 as part of Milan Men’s Fashion Week held on January 12, 2024 in Milan, Italy. (Photo by Giovanni Giannoni/WWD via Getty Images)
Gucci, Fall Winter 2024, Milan Fashion Week
Model on the runway at Gucci Men’s Fall 2024 as part of Milan Men’s Fashion Week held on January 12, 2024 in Milan, Italy. (Photo by Giovanni Giannoni/WWD via Getty Images)
Gucci, Fall Winter 2024, Milan Fashion Week
Model on the runway at Gucci Men’s Fall 2024 as part of Milan Men’s Fashion Week held on January 12, 2024 in Milan, Italy. (Photo by Giovanni Giannoni/WWD via Getty Images)