At just 21-years-old Emma Chamberlain is going from strength to strength. Now the incredibly successful Gen Z-er is adding another role to her burgeoning resumé as the new Global Ambassador of French beauty giant Lancôme.

Chamberlain announced the partnership to her 16.2 million followers on Instagram overnight before appearing in a video series How Do You Say Beauty in French? on the brand’s Youtube channel. OG fans – this one is for you.

The series spans over four episodes where the young personality and entrepreneur discusses her skincare concerns International Scientific Director, Dr. Annie Black, appears in a candid interview, embarks on facials and makeovers and is styled for a shoot. All circling back to her first Lancôme campaign.

The bonafide tastemaker joins an impressive roster of A-list talent to partner with the brand, including Lily Collins, Julia Roberts and Zendaya. It’s safe to say she’s in very good company.

“I have always had my own notion of beauty and didn’t project myself within the beauty industry because of the duality that I show, mixing comfort with being nicely put together,” Chamberlain said in an official statement. “Hence why, when Lancôme came to me, I felt so honoured and excited that the brand understood and appreciated who I am.”

Beloved for her sense of authenticity and ultra-cool factor, Chamberlain has enjoyed huge success in recent years with her namesake brand Chamberlain Coffee, podcast titled Anything Goes and appearances with luxury brands such as Louis Vuitton and Cartier.

Emma Chamberlain
VENICE, ITALY – AUGUST 31: Emma Chamberlain attends the “White Noise” and opening ceremony red carpet at the 79th Venice International Film Festival on August 31, 2022 in Venice, Italy. (Photo by Alessandra Benedetti – Corbis/Corbis via Getty Images)

In September last year she made an appearance on the hugely popular Architectural Digest series “Open Door” where the Youtube star shared an intimate tour of her $4.3 million USD her home.

Can she do no wrong?!