Customisation in fashion is by no means a new thing. It seems everything and anything can now be engraved, etched or embossed with your initials, or your partner’s name, or an emoji you’re particularly fond of. But not in our wildest dreams did we think we could one day customise our beloved Gucci. Well, think again. That day (or week) has come.
From today, Gucci launches an exclusive DIY service in Sydney’s Westfield store with a dedicated area to get creative. Celebrating Gucci’s philosophy of championing self-expression (something very close to the brand’s heart), the project allows customers to express themselves through a personalisation service on select products.
The Gucci DIY programme will include identical pieces for men and women, women’s ready-to-wear and tailoring pieces, and will involve bespoke fabrications and colour ways, plus a wide range of motifs. Of course, the actual process of customisation varies from piece to piece. For the brand’s non-binary silk bombers (a recent move by the House into gender-neutral territory), embroidery and patches are available for appliqué. The denim jackets – in 14 oz. Japanese denim and in two washes and two fits – can be lined in either silk or shearling, and are offered with different options of patches.
Or there’s Gucci’s chunky cardigans with intarsia floral, which can have letters adorned with flowers hand-embroidered onto the garment.
Then there’s the exquisite belted robes in washed silk-satin or matt marocain, which can feature a letter with floral decoration as a hand-embroidered addition on the back or the breast pocket.
Gucci’s more classic pieces also get a personal touch, with tailoring in tweed and wool-mohair subject to a little artistic embroidery. A black and white tweed jacket with blue and red grosgrain trim and gold tiger buttons even embroidered with pearls and applied by hand with the utmost craftsmanship.
Or to really invoke that eccentric Gucci spirit, lofty leather jackets embellished with metal studs, rhinestones and painterly pugs, flowers and Bambi can have an artful letter applied as a patch in both gold and red thread.
Things get personal with Gucci, and we couldn’t be more pleased.
the Gucci DIY programme is available until the 15th September 2019 in the gucci store in Westfield Sydney.