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Dior has always been a house that blurs the lines between beauty and fashion.
The Dior Addict lipstick was in fact one of the first makeup products to be conceived as an accessory. With its lacquered case and ‘upside down’ design, it was not only beautiful to use but beautiful to look at; the perfect union of functionality and form.
And now, the makeup icon has been reimagined by Creative and Image Director Peter Philips to showcase even more remarkable attention to detail, including a revamped formula and refillable bullet.
Addict now includes 35 shades, from punchy brick red to soft, creamy nudes. Comprised of 90% natural origin ingredients and infused with floral extracts for additional nourishment, the resulting texture is glossy, rich and supremely comfortable to wear. The formula also affords six hours of wear and 24 hours of hydration, for a vinyl-like effect that simultaneously cares for the lips.
The vivid pigment is displayed via the incredible visual campaign, starring Dior Beauty muses Anya Taylor-Joy, Sharon Alexia and Jisoo.
The bullet itself is another defining characteristic. Addict is now refillable, so you’re able to replenish your favourite shades in a way that produces much less waste (in fact, it uses approximately 34% less fossil fuels, 36% less greenhouse gases, and 47% less water to produce than previous designs).
The classic case is a glossy black, and comes embossed with the Dior oblique logo and topped with a tiny pearl. There is also a series of couture cases inspired by the Dior runway shows each season: Indigo Denim, Pink Cannage and a liquified Metallic Silver.
“WITH OUR NEW DIOR ADDICT LIPSTICK LINE, WE AIM FOR EXCELLENCE IN DESIGN, COLOR AND SHINE. WE OFFER A STRONG RANGE OF SHADES IN AN EXQUISITE FORMULA. AND ON TOP OF THAT, YOUR REFILLABLE LIPSTICK CAN GET ITS OWN WARDROBE WITH OUR NEW CATWALK-INSPIRED PACKAGING. THIS IS DIOR, ADDICTED TO BEAUTY, FASHION AND SHINE AT ITS FULLEST!” – PETER PHILIPS, CREATIVE AND IMAGE DIRECTOR FOR DIOR MAKEUP
What’s wonderful about the revamped Addict is that it stays true to its fashionable origins, but in a way that’s sustainably-minded and aesthetically modern. Available in 35 shades (including the new Dior 8) Addict Refillable Hydrating Shine Lipstick is available online and in Dior boutiques nationwide.
Shop Dior Addict
Dior Addict Refillable hydrating shine lipstick in 108 Dior 8, $60. SHOP NOW
Dior Addict Refillable hydrating shine lipstick in 100 Nude look, $60. SHOP NOW
