Iconic Australian boho-luxe label We Are Kindred has partnered with the Delta Goodrem Foundation to help fund research towards blood cancer through two exclusive scarves.
100% of all proceeds on the collection will go towards finding a cure for diseases such as Hodgkin’s’ Lymphoma and will directly assist St Vincent’s Hospital in finding the best solutions through cellular therapies for each patient. Cell therapies have the potential to change the way blood cancers are understood, transform treatments, help fight infection and increase immunity.
Co-founder and director at We Are Kindred, Lizzie Renkert says “working with the Delta Goodrem Foundation and being able to contribute to the wonderful work the foundation does, sits perfectly with us and we know our loyal Kindreds will be thrilled to know that every dollar spent on these scarves will be donated on their behalf.”
Delta Goodrem says that she is excited for her foundation’s collaboration with We Are Kindred. “Together we have designed a beautiful collection of scarves that are versatile and wearable all year long. Proceeds from each sale will go to the Delta Goodrem Foundation and will support life-changing research as we strive to find a cure for blood cancers like Hodgkin’s Lymphoma. Through the work of the Foundation, we are committed to making a difference, creating meaningful change and empowering others to do the same by striving to spread kindred, hope and support for those facing illness, hardship and inequality.”
A display has been set up opposite We Are Kindred’s store in Paddington to raise public awareness about blood cancers and highlight the vital work the foundation is doing in alliance with lab researchers and patients as well as with international collaborators.
Each scarf retails for $39 and will be available for purchase exclusively from the We Are Kindred webstore or flagship store in Paddington, Sydney.