Iconic cosmetics purveyor Clarins is celebrating 10 years of partnership with FEED. Clarins first teamed up with the lifestyle brand in 2011, which was founded by Lauren Bush-Lauren, and have since helped to provide more than 34 million school meals (and counting!) to children in need all over the world. With Clarins’ ongoing support, the brands have been able to work together towards FEED’s mission of ending childhood hunger, promoting education and strengthening communities.

The founder of Clarins, Jacques Courtin-Clarins, is said to have believed that, “Beauty is meaningless without humanity, generosity and openness to others”. This inspired the brand’s ongoing commitment to charitable, child-focused initiatives to provide care and assistance to those who need it and truly make a difference for the future.

FEED began as an initiative in 2007 from Bush-Lauren, who wanted to create something that would help others, while also combining her love of fashion and design. For each item that the brand create, a number is placed on the product as a tangible way to show the purchaser how many meals would be donated from the sale of their item.


Clarins aims to raise awareness about the important cause by partnering with FEED on a special edition pouch, which is made available to every customer who spends more than $70 across the extensive Clarins range of makeup and skincare. Each pouch helps to provide seven school meals through FEED’s non-profit partners.

The pouch also contains an edit of some of the most popular Clarins products, including the brand’s ever-popular Beauty Flash Balm, which is infamous for its ability to provide an immediate refresh and glow to the skin, for a bright, smooth complexion.

Credit: Clarins

Each 4-piece FEED gift contains: ​

  • Eau Dynamisante Treatment Fragrance​ 30ml
  • Eau Dynamisante Moisturising Body Lotion 100ml​
  • Beauty Flash Balm 30ml ​
  • FEED Gift Pouch​

You can access the FEED gift by shopping the Clarins range on the brand’s website​ from August 29, or you can also receive the gift at participating retailers from August 30, including David Jones, Myer, Adore Beauty, and selected pharmacies.