Whatever Cindy Crawford is using, we’re going to need that. Bottled. Today the ’90s supermodel shared a recreation of her famous 1992 Pepsi commercial for the Super Bowl. Just in case you’re unfamiliar with the iconic advertisement, Crawford at 26-years-old walks across a gas station to quench her thirst with a Pepsi. Two young boys look on but they aren’t gawking at the model, instead are salivating for their own soft drink.
On Instagram the now 55-year-old worked with world renowned photographer, David Yarrow, to revisit the shoot.
“It’s always a pleasure and a thrill to work with my friend @davidyarrow… and even more so when it’s for a good cause,” Crawford wrote on social media. “We returned back to the original Halfway House from the famous @pepsi commercial I did in 1992 to recreate the moment (with a David Yarrow twist) in hopes of raising funds for the American Family Children’s Hospital in Madison Wisconsin where my brother was treated for leukemia.”
Yarrow is best known for his wildlife photography. Remember that incredible Tag Heuer campaign with Cara Delevingne? He holds a series of important ambassadorships including Wildark and Kevin Richardson Foundation.
Crawford continued, “So far, with the help of David’s gallery network across the globe supporting the art and its sales — we’ve already raised 1 million dollars for the cause.”
The supermodel’s iconic blow dry (which has now become a TikTok trend) was recreated by the original hairstylist, Peter Savic. Makeup was by Sam Visser while styling was done by Nicole Allowitz Skolnik.
Just recently Crawford revisited another one of her most memorable jobs. Speaking to Variety, she reflected on her cameo in George Michael’s “Freedom! ’90” music video.
“So I wasn’t just lounging in a tub. Plus, it was very tricky, because they had to get me up high enough so they could tell it was me from the back without showing too much,” Crawford explained to the publication.