What would you go 20 years without? For Naomi Campbell, it’s chocolate.

“20 years without chocolate is not possible,” she laughs, the face of Chanel’s sublime J12 watch glinting.


Celebrating 20 years of Chanel’s fêted watch, Naomi Campbell joins fellow ’90s Super alum, Claudia Schiffer, legendary actress Ali McGraw and mother-sister modelling duo, Vanessa Paradis and Lily-Rose Depp, in a series of intimate black-and-white videos.

Celebrating an icon with an icon, the iconic supermodel and activist stars in the first video, paying homage to time as a broader concept. “20 years in just one second: colorful,” she muses. Indeed, when wearing the JT watch, every second counts, the kind of seconds that change a life. So to honour 20 years of decisive seconds, Naomi and friends reminisce about their last twenty years, with the question posed: “20 years is not enough to…”


Since its conception in 2000, the J12 has cultivated its singularity. From its cutting-edge technology to its bold colour-wheel, the exquisite timepiece has been at the forefront of both innovation and beauty.

Now, it celebrates a milestone. And there’s no better way to celebrate than with Naomi Campbell.

Watch the muses of the House celebrate the J12 20 year anniversary below.