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Since innovating the fragrance world in 1921 with the irreverent N°5, Chanel has changed how we experience perfume today. From concocting blends that disrupted the single-scent convention to creating the very first woody fragrance, Gabrielle and the French maison’s trusted perfumers have sought to illuminate the unknown and capture the essence of inexplicable feelings and moments.
In the decades since the radical success of its inaugural scent, which revolutionised how women could express themselves through fragrance, the house has continued this legacy of craftsmanship and released some of the most famous perfumes of all time.
And now, for a limited time only, Chanel invites the public to discover the rich history and unique alchemy behind some of its most beloved fragrances with the Chanel Parfumeur Masterclass.
At Beta, in the heart of Sydney’s CBD, Chanel offers the ultimate luxury olfactory experience with a limited pop-up. Visitors can explore the corners of the monochromatic space, learning about the art of perfumery and the house’s pioneering role in fragrance innovation. Armed with new knowledge, guests may uncover new favourites or revisit classic scents with a fresh perspective.
From there, each person may receive a personalised consultation to help them find their perfect fragrance and even one of the latest Les Exclusifs de Chanel Huiles Corps, which adds to the intimate ritual of fragrance with potent body oils that delight the olfactory senses.
With limited seating, though, you’ll want to register to attend ASAP.
Chanel Parfumeur Masterclass will run from July 6-14 at Beta, 238 Castlereagh St, Sydney.
To register attendance or find out more, head here.
