camilla and marc virtual
Australia’s favourite brother and sister design duo are going virtual. Introducing “Virtually There”, a new virtual shopping experience from Camilla and Marc.

A bespoke virtual styling tool that allows a customer to connect to a retail consultant for 1:1 personal styling, wardrobing and gifting advice – wherever they are in the world – “Virtually There” is one of the new experiential skews on its digitally infused “Smart Store”.

And to celebrate, one half of the brand will be on hand (or phone) for exclusive styling sessions. The brand’s perennially chic Creative Director, Camilla Freeman-Topper, will launch the new virtual offering, taking select appointments on the platform between 10am to 12pm this Thursday, September 3. These styling sessions are open to the public via CAMILLAANDMARC.COM.


The new virtual shopping experience is the latest innovation from the brand, who earlier in the year responded to the ever-changing global environment with a digital shopping experience built to transform the way customers interact and shop. Launched in April, the Smart Store brought the in-store experience to the digital world with a highly personalised experience, enabling Camilla and Marc customers around the world to access 24/7 shopping “in a rich brand environment that is built on convenience, first,” explained CEO, Marc Freeman. “Customers are looking for online shopping that offers a convenient and seamless experience from the comfort of their living room. This new era of the brand is about building deeper customer connections at a time where it’s needed the most. Bridging the gap between the physical retail and online experience in a meaningful way is the future of online shopping and we are excited to be bringing this to our global customers,” he continued.

camilla and marc virtual

Now, “Virtually There” further evolves this; using the role of the traditional retail store as a catalyst for digital commerce, creating an unparalleled online customer experience. Via the Smart Store, boutique teams can now instantly connect with Camilla and Marc shoppers browsing the website to answer questions and recommend products just as they would in-store in a face-to-face video environment. Boutique stylists can bring products to life through photos and two-way video calls, giving customers greater convenience and confidence in their online purchases. In-store features include easy visibility of omnichannel stock, allowing boutique stylists to search and sell the entire range of online items to customers, traditionally confined to products available in-store only. Basically, it’s the bespoke boutique experience – without leaving your couch.


“Now, more than ever we understand that our customers lead extremely busy lives and for various reasons may not have time or space to visit a retail store,” explains Freeman-Topper. “That’s why we’re thrilled to be providing our customers the personalised shopping experience they would receive in any one of our boutiques from the comfort of their living rooms.”

And if anyone’s going to give us a masterclass in style, it’s Camilla Freeman-Topper. Head over to the website to lock in your exclusive styling session with one of Australia’s foremost fashion experts.

camilla and marc virtual