MILAN, Italy – Despite Giorgio Armani deciding to debut his fall 2020 collection behind closed doors on the final day of Milan Fashion Week after further coronavirus scares in Italy, the first show of the morning went on as scheduled with celebrities, editors and the like packing out a lilac-themed auditorium in Social Music City for BOSS.
As a live orchestra took their seats centre stage, big-name models, including Irina Shayk, Bella Hadid, Doutzen Kroes and Adut Akech took their turn around the oval-shaped runway, wearing tan leather pants, structured suits and oversized coats in camel, lilac, and a conker brown palette.
BOSS’ Ingo Wilts was all about reworking old classics into a more modern and fluid aesthetic for fall, with Hadid donning a flowing jersey dress and tie-detail pumps and Kroes, an on-trend relaxed blazer that wouldn’t be amiss on the likes of Pernille Teisbaek.
Proving the brand’s heritage suiting is more relevant now than ever, BOSS reworked the classics with an updated and unexpected colour palette. The styling on the runway, which mixed and matched lilac with burnt orange and yellow tones proved how elevated and eye-catching each piece could be, worn both alone and together.
The collection was viewed – and worn by – one of the most star-studded front rows yet this fashion month with Cara Delevingne and Ashley Benson making a rare public appearance together and Orlando Bloom sitting nearby with his puppy sleepily lying on his lap.
As the models took their final turn on the runway, the orchestra continued to play, before Wiltz joined the conductor on stage for an embrace and the two walked out to applause from their 600 guests arm in arm.
It’s safe to say that virus scares aside, BOSS’ second Milan Fashion Week show went off without a hitch.