CANNES, FRANCE – MAY 16: Actors Blake Lively and Ryan Reynolds attend the “Captives” premiere during the 67th Annual Cannes Film Festival on May 16, 2014 in Cannes, France. (Photo by Andreas Rentz/Getty Images)

Blake Lively and Ryan Reynolds jumped online yesterday to encourage their followers to vote in the upcoming US election, revealing that it was Canadian-born Ryan’s first time voting in the country.

“It was Ryan’s first time. He was understandably scared. It all happened so fast. Like, REALLY fast,” Lively wrote in the caption. “He wept. I pretended to weep.” Reynolds shared the same photo, thanking Lively for making his first time “so gentle and loving.” But their message was all but lost due to an incredibly confusing difference in their two otherwise identical posts.

In Ryan’s photo, he stands beside his barefoot wife, who’s standing on her tiptoes for the picture:

 

But in Blake’s version, she’s wearing what appears to be brown heels that she tagged as being from Louboutin:

Now, anyone with eyes can see that Blake’s shoes are not, in fact, Louboutin. They are instead the product of a very bad Photoshop job, or, as Blake confirmed later on her Instagram stories, literally just drawn on.

Naturally, chaos ensued online with people pointing out the… joke? and others asking a poignant question: why?

The couple later confirmed the joke on their respective Instagram stories, each sharing the same photo with a different drawn-on boot. “@louboutinworld are you hiring?” Lively wrote. “Barefoot iPhone doodler with vast experience avail.”

Of course, we still don’t really know why these two opted to draw on their clothes, but I’d hazard a guess that it’s to get people sharing and talking – which is exactly what we’re doing – but the conversation is a lot more focused on fake heels than it is on voting, which perhaps misses the mark a tad.

Next time Blake and Ryan could take a leaf out of Kylie Jenner’s book and opt to post a thirst trap for voting, which prompted 50,000 people to register to vote that day alone.