On the cusp of Beyoncé‘s 41st birthday last month, the star appeared in a glittering new campaign with Tiffany & Co titled Lose Yourself In Love. In phase II of the new season launch a highly-anticipated video made its debut today set to the singer’s hit track “SUMMER RENAISSANCE”.
Directed by Grammy Award-winning director Mark Romanek, the sartorial-fuelled anthem film is an upbeat celebration of individuality, joy and self-expression. Inspired by the Studio 54-era of New York City and shot on a rare 65mm camera, the video is a nod to ’70s club culture albeit, a modern twist with Beyoncé at the epicentre. Fitting, as the track samples Donna Summer’s 1977 disco hit, “I Feel Love.”
The sparkling new video is styled by Marni Senofonte and Patti Wilson with Beyoncé, of course, wearing head-to-toe custom creations from the lauded jeweller as well as iconic Tifaany & Co. jewellery collections. The cast, which is made of 90 creatives, wear Tiffany & Co. jewellery in more unexpected ways.
The “BREAK MY SOUL” star wears a Tiffany Setting engagement ring in platinum with an internally flawless, round brilliant diamond of over 10 carats, as well as pieces by legendary Tiffany & Co. designer Jean Schlumberger. A custom Tiffany HardWear necklace was also created specifically for the campaign and will be available for purchase. You can take a closer look at the creations as well as the brand’s commitment to underrepresented communities, here.
The video arrives after rumours that Beyoncé will tour her new album RENAISSANCE in 2023. Could this be a stunning prelude of what to expect? Stay tuned.