When Bella Hadid decided to lighten up her dark chocolate mane nearly two years ago, she turned to—who else?—Jenna Perry, the Manhattan-based colourist known for serving up #HotGirlHair. Since then, Perry has taken Hadid from brunette to blonde and back again (not to mention all of the shades in between) and has tended to the lengths of everyone from Dua Lipa and Emily Ratajkowski to countless New York City It girls, all of whom swear by Perry’s handiwork—and, of course, her at-home hair-care tips, which she sagely doles out from her namesake East Village salon. As for what’s on her list? A luxurious overnight oil, a smoothing, shea butter-packed shampoo, and more.
Below, the best hair products to up your beauty game.
MONDAY Smooth Shampoo and Conditioner are great for textured hair. (It’s also the formula I use for my own wavy hair.) I love this product because it’s cruelty-free, incredibly moisturising, and leaves your hair feeling softer than ever. Ingredients like Vitamin E and shea butter enhance and maintain your natural texture, without irritating your scalp.
This is a cult favourite for people with curly hair. It’s like keratin in a bottle because it tames the frizz while letting your curls do their thing! This product is also super lightweight. It’s all about the spray and go.
I’m a supporter of the “no-poo” trend and philosophy. This product is detergent-free, so it’s safe for coloured hair while helping those who have fine hair get a bit of lift. Use it in place of your shampoo to give great volume and texture to fine hair.
I love that this serum is colourless because some oils can dull out blondes or make them brassy, and a great #NYCBlonde is one of my signatures! I also appreciate that it’s an overnight oil because it adds luxury to your nighttime ritual, and you can literally wake up to great results.
A staple and investment piece for anyone who spends money on their hair colour. This is luxury in a bottle, and it works! People are really adopting clean beauty across the board, and it doesn’t get more clean than Rahua.