Bella Hadid has been campaigning for noughties fashion for years, but her latest outfit might just be her most nostalgic (and divisive) ensemble yet. Fresh off a fun-filled sojourn in the South of France, Hadid was spotted wearing a classic Ed Hardy logo tee while grabbing coffee with boyfriend Marc Kalman in New York City.
Ed Hardy t-shirts were notoriously worn by almost all of Hollywood back in the early to mid-00s, with everyone from Paris Hilton to Madonna spotted wearing the tattoo-inspired designs. Rather than the many bedazzled iterations and trucker hats that once dominated celebrity wardrobes, Hadid opted for a more subtle white style with a koi fish print.
She kept her casual outfit all one hue, carrying the noughties trend through to her lower half via a pair of white baggy vintage cargo pants with the script ‘punk queen’ emblazoned across the back.
After finding global fashion fame in the 2000s, the Ed Hardy brand quickly became oversaturated. For a time the brand’s signature loud colours and diamanté embellishments were everywhere – even in the beauty department, thanks to the popular Ed Hardy fragrance.
But the designs were soon worn by famous clientele less welcomed by the brand (such as the Jersey Shore cast), developing a sleazy reputation that the company never recovered from. It soon became known as the attire most commonly sported by ‘divorced dads’, leading Ed Hardy logos to even become banned by some nightclub venues.
Although perhaps the brand’s fortune is about to change, with noughties fan Hadid giving it a stylish new spin. Time will only tell!