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Blake Lively has gone full throttle with her floral-themed press tour for It Ends With Us. Though the actress took a brief hiatus to dress like Lady Deadpool with Gigi Hadid at the New York premiere of Deadpool & Wolverine, Lively has exclusively worn floral prints and botanical motifs in anticipation of the release.
For the uninitiated, the upcoming film adaptation of Colleen Hoover’s best-selling novel will see Lively bring the beloved protagonist Lily Bloom to the silver screen. Though the character’s costuming has already been widely discussed, Lively has made no attempts to shy away from the inherently spring-time essence of the film by wearing $28,000AUD Valentino couture jeans with hibiscus cutouts and a pastel suit from Chanel’s escapist-inspired Spring/Summer 2024 collection.
Now, this mode is in full bloom as Lively sprouted multiple floral looks during the promotional run in Manhattan, including wearing four outfits in 24 hours, before culminating the press tour with a stunning technicolour vintage dress from Versace. Make no doubt about it, Blake Lively is a literal fashion bouquet on this press tour. As we count down the days until It Ends With Us premiers in theatres on August 8, unwrap Lively’s best looks while promoting the film below.
Blake Lively’s Best Looks From The It Ends With Us Press Tour
Blake Lively arrived at the New York premiere of It Ends With Us in a glimmering Versace gown from 2002. The archival piece was plucked from the Italian luxuriate’s Fall/Winter 2002 collection. See how it was originally styled on the runway, below.
The gown features a sheer body-conscious dress with a floaty skirt and asymmetrical bodice detail, though it’s the individual sequins that radiate in the light that makes the piece a complete showstopper. Diamond, star and butterfly patterns intersect in a display of dazzling craftsmanship, making it the perfect piece for Lively to conclude her press tour with.
(Britney Spears also wore this piece to the show in the early 2000s, making it a true piece of iconic fashion history.) Lively was also joined by her husband, who wore a sweet boutonnière in allegiance to Lively’s botanical style, and co-stars for the outing.
Despite having just her latest venture—a conditioner-free hair care brand called Blake Brown Beauty—Lively reminded us of her other successful venture, the ready-to-drink and non-alcoholic seltzer brands Betty Booze and Betty Buzz respectfully, with a pop-up floral shop in Chelsea.
For the occasion, she wore a Camellia pink silk mini dress from Dauphinette with a chained tank top made from acrylic pressed flowers paired over the top. She continued the floral theme with dried flowers braided through her hair.
Earlier, Lively wore a Look 26 from Versace’s Resort 2025 collection. Though the range was rife with delicious wool tailored sets trimmed with lilac faux fur, Lively continued method dressing in a cowl neck, asymmetrical mini sheer dress embroidered with red flowers and ladybugs and similarly designed yellow stockings.
Lively once again relied on two wardrobe staples—Chanel and a perfect pair of jeans—for her next public appearance. Continuing the Canadian Tuxedo right down to her denim Christian Louboutin So Kate pumps, did we expect anything else from The Sisterhood Of The Travelling Pants star?
Similar to the Oscar De La Renta dress her best friend Taylor Swift wore to the 2021 Grammy Awards, Lively wore a body-conscious midi dress featuring multi-coloured floral embroidery designed by the American brand’s current co-creative directors, Laura Kim and Fernando Garcia.
Lively will never beat the maximalist allegations. Here, she pairs a polka dot shirt dress under a graphic floral denim set.
Once again showcasing her love of embroidery, Lively took a more psychedelic approach to the theme in a Dauphinette dress and coat and matching Judith Leiber x Katy Perry mushroom purse. She’s a toadstool fantasy straight off of Danish fashion brand Helmstedt’s runway.
A closer look at the outfit, sans the colourful coat.
This floral white dress is more ‘Ladies of Park Avenue’ than her other eccentric outfits but is nevertheless a classic Lively look. From the feathers adorning her peep-toe stilettos to the stack of bangles lining her wrist, we can always count on the actress to merchandise a piece her way—especially if the look in question is Vivienne Westwood.
Leaning into her whimsical side, Lively arrived on the Upper West Side wearing Dauphinette’s pastel “Heaven Is a Place on Earth Gown”. Featuring cherubic illustrations and a panelled feathered skirt, Lively finished her look with rainbow crystal Louboutins.
It Ends With Us launches in cinema on August 8. Watch the trailer below.
