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In a world of fleeting micro trends and aesthetics, the key to cultivating a wardrobe that serves you well all year long is investing in good basics.
Though much has been said about the elusive ‘capsule wardrobe’, there’s no one way to go about creating one. After all, one person’s ‘basic’ may not be another’s, and as we’ve seen personal style become a focus of many, the concept of a closet staple has never been more open.
That said, there are plenty of brands on the market offering a spectrum of effortless designs that can easily be worn over and over again. From the perfect t-shirt in any colour to the any-weather trench coat, being a more conscious consumer of fashion is all about purchasing high-quality pieces that can be mixed and matched with the rest of your wardrobe for life.
Ahead, see our edit of the best clothing brands to shop for basics that are anything but boring.
Best clothing brands for basics
Jac + Jack
For two decades, Jac + Jack has been a destination for unstructured ease, with designs fashioned in the softest fabrics for that sought-after lived-in feel. Pieces are versatile, easily layered, and work for every season for maximum ease. Even the brand’s curated colour palette consists of nuanced neutrals and tonal variations that bring some intrigue to a simple silhouette.
Bassike
Achieving completely carbon-neutral status, Australian label Bassike is a one-stop shop for everyday wardrobe pieces, including pieces that can easily work after dark. Whether it’s boxy tees and slouchy trousers or maxi skirts and polished outerwear, you’re sure to find what you’re looking for.
Kowtow
New Zealand label Kowtow is not only a brand committed to Fair Trade productions and sustainable fabrics, but its whimsical take on wardrobe staples will ensure that you’re securing their pieces for good.
Everlane
Everlane has been a game-changer, not only for the transparency it provides customers throughout the production process, but also because the brand has a knack for creating basics with a stylish twist, knowing exactly where to add a bit of slouch, and where to keep things snug.
Everlane changed the game when it launched over a decade ago, providing a fresh take on everyday staples that filled a massive gap in the market. Though many brands may have followed suit, its transparency, affordable pricing, accessible sizing and functional designs keep it a go-to for all.
Baserange
The pieces you layer with time and time again don’t have to consist solely of lack-lustre t-shirts. For basics with a bit of an edge, look to Baserange. With its ethical practices, manufacturing transparency, sustainable fibre use and contemporary design details like inverted seams and contrast stitching, you’re getting so much bang for your buck.
St. Agni
Another brand that breathes life into neutrals is Byron Bay-born label St. Agni. Taking an unconventional approach to your usual staples, its offering is characterised by modern minimalism rooted in a timeless ’90s feel.
Uniqlo
What could we say about Uniqlo that hasn’t already been said? Not only can you find just about every ‘basic’ you could possibly need—from top to toe and in every colour, too—but the affordable prices and quality make this Japanase retailer a no-brainer.
COS
Cos has long been a purveyor of well-cut basics. The brand is known for its minimalist, contemporary styles that can make up the foundations of your everyday wardrobe, from a perfect black blazer to an expertly cut pair of straight-leg jeans.
If you prefer a roomier fit, COS has become a global favourite for its structural and breathable silhouettes that are essential to every modern wardrobe. If you’re after the perfect blazer for work, high-quality denim or everyday maxi dresses, there’s no better place to start your search.
Leset
Taking the ‘day-to-night’ sentiment quite literally, Lili Chemla founded LESET with the purpose of creating basics inspired by the cosy separates that typically don’t get much mileage outside of our homes. Now, it’s an It-girl favourite for pieces packed with charm and designed for versatility.
The Frankie Shop
If you haven’t already heard of TheFrankieShop, you’re in for a treat. Offering a wide array of unfussy tailoring and modern essentials, the brand is a wonder for restocking your work wardrobe with pieces that never go out of style.
TOTEME
For high-end, minimalist pieces with a timeless appeal, TOTEME has quickly become a pinnacle of Scandi sophistication. The brand’s selection of trousers and outerwear are particularly worth every penny.
