{"id":990934,"date":"2026-11-03T12:00:49","date_gmt":"2026-11-03T17:00:49","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=990934"},"modified":"2026-11-03T04:01:08","modified_gmt":"2026-11-03T09:01:08","slug":"not-chanel-not-dior-the-sheep-sweater-princess-diana-wore-in-1981-is-still-sold-today-25497","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/not-chanel-not-dior-the-sheep-sweater-princess-diana-wore-in-1981-is-still-sold-today-25497\/","title":{"rendered":"Not Chanel, Not Dior: The Sheep Sweater Princess Diana Wore in 1981 Is Still Sold Today"},"content":{"rendered":"
\"Princess
Not Chanel, Not Dior: The Sheep Sweater Princess Diana Wore in 1981 Is Still Sold Today<\/figcaption><\/figure>\n

Rows of white sheep, one black sheep and a story that went from a polo field to a seven-figure auction.\u00a0<\/span><\/i>Some royal fashion moments are remembered for their glamour: the wedding gown, the tiaras, the evening dresses. One of Princess Diana’s most famous looks is remembered for its sense of humor. It was a red knitted sweater covered in white sheep, with a single black one standing out among the flock.<\/span><\/p>\n

<\/p>\n

More than four decades later, it is still one of the most recognizable pieces she ever wore, and you can still buy it.<\/span><\/p>\n

The Sweater That Made Headlines in 1981<\/b><\/h2>\n

In June 1981, just weeks before her wedding to Prince Charles, a 19-year-old Lady Diana Spencer wore the sweater to a polo match in which he was playing. Paired with a white collared shirt and jeans<\/a><\/strong>, it was relaxed, youthful and slightly mischievous. Many saw the lone black sheep as a playful hint about how the future princess felt in her new world.<\/span><\/p>\n

The design came from Warm and Wonderful, a small knitwear label founded by Sally Muir and Joanna Osborne.<\/span><\/p>\n

A Story With an Unexpected Second Act<\/b><\/h2>\n

The original sweater was later damaged, and Buckingham Palace reportedly contacted the designers to ask for a repair or replacement. Warm and Wonderful sent a new one, which Diana wore to another polo match in 1983.<\/span><\/p>\n

In March 2023, Joanna Osborne found the original sweater in a small box in her attic. Sotheby’s put it up for sale with an estimate of $50,000 to $80,000. Bidding climbed from about $190,000 to more than $1.1 million in the final 15 minutes, and in September 2023 it sold for $1,143,000.<\/span><\/p>\n

Still on Sale Today<\/b><\/h2>\n

The design never truly disappeared. Warm and Wonderful’s sheep sweaters are now produced with the New York brand Rowing Blazers, which reissued the design as a made-to-order piece in 2020.<\/span><\/p>\n

Today, the brand sells several versions. Its fitted “Diana Edition” cotton sheep sweater in Diana Red costs $198, and a cotton and linen V-neck version is also $198, according to the Rowing Blazers website. A men’s cotton version costs $228. The company says recent updates to the pattern and fit were inspired by the rediscovery of Diana’s original jumper.<\/span><\/p>\n

Why It Still Feels Modern<\/b><\/h2>\n

Part of the appeal is the contrast. A royal bride-to-be chose a playful, slightly cheeky sweater instead of something formal, and it humanized her instantly. The other part is the design itself: a bold color, a graphic motif and a joke that everyone understands. In a season full of novelty knits and logo pullovers, it fits right in.<\/span><\/p>\n

How to Wear It Like Diana<\/b><\/h2>\n

Keep it simple. Diana wore hers over a white collared shirt with the collar out, with straight jeans. Add loafers or ballet flats, a classic trench or a navy blazer, and minimal jewelry. For a more current take, try it with a pleated midi skirt or wide trousers<\/a><\/strong> in cream or navy.<\/span><\/p>\n

Choose the cotton version if you run warm or want a lighter layer for fall, and size true to fit for the closest match to the original silhouette.<\/span><\/p>\n

Not Chanel, not Dior: the sweater Princess Diana wore in 1981 is still sold today, and it may be the most charming royal piece you can actually own.<\/span><\/p>\n","protected":false},"author":42690,"featured_media":990935,"template":"","format":"standard","categories":[17],"yoast_head":"\nNot Chanel, Not Dior: The Sheep Sweater Princess Diana Wore in 1981 Is Still Sold Today - Grazia USA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/not-chanel-not-dior-the-sheep-sweater-princess-diana-wore-in-1981-is-still-sold-today-25497\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Not Chanel, Not Dior: The Sheep Sweater Princess Diana Wore in 1981 Is Still Sold Today\" \/>\n<meta property=\"og:description\" content=\"Rows of white sheep, one black sheep and a story that went from a polo field to a seven-figure auction.\u00a0Some royal fashion moments are remembered for their glamour: the wedding gown, the tiaras, the evening dresses. 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