{"id":990753,"date":"2026-11-02T08:07:20","date_gmt":"2026-11-02T13:07:20","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=990753"},"modified":"2026-11-02T03:10:01","modified_gmt":"2026-11-02T08:10:01","slug":"bella-hadid-lola-tung-coachtopia-alter-ego-bag","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/bella-hadid-lola-tung-coachtopia-alter-ego-bag\/","title":{"rendered":"Not Chanel, Not Gucci: Bella Hadid Is Obsessed With This Slouchy Bag Made From Leftover Leather"},"content":{"rendered":"<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-990760\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/bella-hadid-lola-tung-coachtopia-alter-ego-bag-4.jpg\" alt=\"\" width=\"5601\" height=\"3734\" \/>In Japan, the centuries-old art of <strong>boro<\/strong> turns humble scraps of indigo cotton into patchwork treasures, each patch a tiny chapter of family history. This fall, a New York bag is telling a similar story.<\/p>\n<p dir=\"ltr\">On September 14, <strong>Bella Hadid<\/strong> paired a plaid shirt and a brown suede jacket with cuffed jeans and Ugg micro boots. On her shoulder sat the <strong>Coachtopia Alter\/Ego<\/strong> bag, a slouchy patchwork of leather and suede pieces left over from making other Coach bags. It sold out almost instantly.<\/p>\n<p dir=\"ltr\">Then, on October 20, <strong>Lola Tung<\/strong> carried the very same design through Manhattan. A longtime Coachtopia loyalist and brand ambassador, she made it entirely her own. When two It girls fall for one bag, a love story is clearly brewing.<\/p>\n<h1 dir=\"ltr\">From a Manhattan Loft to Gen Z\u2019s Shoulders<\/h1>\n<figure id=\"attachment_990754\" aria-describedby=\"caption-attachment-990754\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-990754\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/bella-hadid-lola-tung-coachtopia-alter-ego-bag.jpeg\" alt=\"\" width=\"1024\" height=\"1305\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/bella-hadid-lola-tung-coachtopia-alter-ego-bag.jpeg 1024w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/bella-hadid-lola-tung-coachtopia-alter-ego-bag-235x300.jpeg 235w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/bella-hadid-lola-tung-coachtopia-alter-ego-bag-804x1024.jpeg 804w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/bella-hadid-lola-tung-coachtopia-alter-ego-bag-768x979.jpeg 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/bella-hadid-lola-tung-coachtopia-alter-ego-bag-400x510.jpeg 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/bella-hadid-lola-tung-coachtopia-alter-ego-bag-155x198.jpeg 155w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-990754\" class=\"wp-caption-text\">Bella Hadid @coach<\/figcaption><\/figure>\n<p dir=\"ltr\"><strong>Coach<\/strong> was born in 1941 in a Manhattan loft, where a small group of artisans crafted leather goods by hand. In the 1960s, designer <strong>Bonnie Cashin<\/strong> brought playful colors and the now-iconic turnlock hardware. Her designs still enchant vintage hunters. This September, the brand celebrated its 85th birthday at New York Fashion Week, where Stuart Vevers unveiled the new Turnlock Tote. Since joining Coach in 2013, Vevers has turned heritage shapes into modern must-haves.<\/p>\n<h1 dir=\"ltr\">A Patchwork Bag With a Conscience<\/h1>\n<figure id=\"attachment_990755\" aria-describedby=\"caption-attachment-990755\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-990755\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/bella-hadid-lola-tung-coachtopia-alter-ego-bag-1.jpeg\" alt=\"\" width=\"1024\" height=\"1536\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/bella-hadid-lola-tung-coachtopia-alter-ego-bag-1.jpeg 1024w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/bella-hadid-lola-tung-coachtopia-alter-ego-bag-1-200x300.jpeg 200w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/bella-hadid-lola-tung-coachtopia-alter-ego-bag-1-683x1024.jpeg 683w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/bella-hadid-lola-tung-coachtopia-alter-ego-bag-1-768x1152.jpeg 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/bella-hadid-lola-tung-coachtopia-alter-ego-bag-1-400x600.jpeg 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/bella-hadid-lola-tung-coachtopia-alter-ego-bag-1-143x215.jpeg 143w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-990755\" class=\"wp-caption-text\">@lolatung<\/figcaption><\/figure>\n<p dir=\"ltr\">Launched in 2023, <strong>Coachtopia<\/strong> is the brand\u2019s circular line, built from materials that would otherwise go to waste. The warm brown, taupe and beige patches give each Alter\/Ego a boho soul. Lola\u2019s stylist, Britt McCamey, played with contrast, pairing it with an all-black leather jacket and skirt by Sau Lee. Knee-high boots and delicate jewelry completed her late-night mood. Lola has also carried the black Alter\/Ego Crescent on several occasions.<\/p>\n<h1 dir=\"ltr\">Why Coach Became Every Cool Girl\u2019s Obsession<\/h1>\n<figure id=\"attachment_990756\" aria-describedby=\"caption-attachment-990756\" style=\"width: 2000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-990756\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/bella-hadid-lola-tung-coachtopia-alter-ego-bag-2.jpg\" alt=\"\" width=\"2000\" height=\"3000\" \/><figcaption id=\"caption-attachment-990756\" class=\"wp-caption-text\">Elle Fanning<\/figcaption><\/figure>\n<p dir=\"ltr\">Bella helped spark the frenzy when she debuted the <strong>Brooklyn<\/strong> bag in 2024. Its slouchy shape quickly became a Gen Z status symbol. Loud logos have faded, and recognizable silhouettes have taken their place. Ambassadors <strong>Elle Fanning<\/strong> and <strong>Storm Reid<\/strong> adore the structured <strong>Tabby<\/strong>. <strong>Charli XCX<\/strong> has been spotted with the Brooklyn, while <strong>Emily Ratajkowski<\/strong> loves the roomy <strong>Empire Carryall<\/strong>. <strong>PinkPantheress<\/strong>, meanwhile, starred with the black Alter\/Ego in the brand\u2019s latest campaign.<\/p>\n<h1 dir=\"ltr\">How to Wear Your Slouchy Bag This Fall<\/h1>\n<p dir=\"ltr\">Let a patchwork bag soften sharp tailoring, or pair it with denim and cozy boots for weekend errands. On chilly evenings, it looks just as charming over a camel coat. Personalize it with a charm or two, as Gen Z loves to do. Like a well-loved diary, the bag will only grow more beautiful with every adventure you tuck inside.<\/p>\n","protected":false},"author":42787,"featured_media":990759,"template":"","format":"standard","categories":[17],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Not Chanel, Not Gucci: Bella Hadid Is Obsessed With This Slouchy Bag Made From Leftover Leather - Grazia USA<\/title>\n<meta name=\"description\" content=\"Bella Hadid and Lola Tung both carried Coachtopia\u2019s patchwork Alter\/Ego bag, more proof that Coach is the coolest bag brand of the moment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/bella-hadid-lola-tung-coachtopia-alter-ego-bag\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Not Chanel, Not Gucci: Bella Hadid Is Obsessed With This Slouchy Bag Made From Leftover Leather\" \/>\n<meta property=\"og:description\" content=\"Bella Hadid and Lola Tung both carried Coachtopia\u2019s patchwork Alter\/Ego bag, more proof that Coach is the coolest bag brand of the moment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/bella-hadid-lola-tung-coachtopia-alter-ego-bag\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-02T08:10:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/bella-hadid-lola-tung-coachtopia-alter-ego-bag-5.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/bella-hadid-lola-tung-coachtopia-alter-ego-bag\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/bella-hadid-lola-tung-coachtopia-alter-ego-bag\/\"},\"author\":{\"name\":\"Anna Maria Giano\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#\/schema\/person\/eeafc9fa04a2267f8e14ec9114bd5c59\"},\"headline\":\"Not Chanel, Not Gucci: Bella Hadid Is Obsessed With This Slouchy Bag Made From Leftover Leather\",\"datePublished\":\"2026-11-02T13:07:20+00:00\",\"dateModified\":\"2026-11-02T08:10:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/bella-hadid-lola-tung-coachtopia-alter-ego-bag\/\"},\"wordCount\":475,\"publisher\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/#organization\"},\"articleSection\":[\"Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/bella-hadid-lola-tung-coachtopia-alter-ego-bag\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/bella-hadid-lola-tung-coachtopia-alter-ego-bag\/\",\"name\":\"Not Chanel, Not Gucci: Bella Hadid Is Obsessed With This Slouchy Bag Made From Leftover Leather - 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