{"id":990506,"date":"2026-10-28T11:56:33","date_gmt":"2026-10-28T15:56:33","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=990506"},"modified":"2026-10-28T11:15:14","modified_gmt":"2026-10-28T15:15:14","slug":"jennifer-lawrence-haircare-brand-mes","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/","title":{"rendered":"Jennifer Lawrence Just Launched Her Own Haircare Brand, and It’s Made for Women Who Don’t Want to Wash Their Hair Every Day"},"content":{"rendered":"
\"\"
Courtesy of Mes<\/figcaption><\/figure>\n

In fairy tales, beautiful hair demands patience. Rapunzel spent years in her tower tending a golden braid. Botticelli\u2019s Venus, meanwhile, rose from the sea with waves arranged like silk. Jennifer Lawrence<\/strong> dreams of something more realistic, hair that still looks lovely on day three.<\/p>\n

On October 27, the Oscar winner launched Mes<\/strong>, a haircare brand created with the biotech beauty company Arcaea<\/strong>. Celebrity beauty lines now bloom like daisies in spring, yet this one arrives with a refreshing wink.<\/p>\n

The debut lineup counts three products, each designed to stretch the life of a good hair day. Its philosophy is called Unbothered Beauty<\/strong>. The name suits an actress who tripped on the Oscars stairs in 2013 and turned the moment into pure charm.<\/p>\n

From Katniss\u2019s Braid to the Glam Chair<\/h1>\n
\"\"
Courtesy of Mes<\/figcaption><\/figure>\n

Lawrence\u2019s hair has enjoyed a truly cinematic journey. It went from Katniss Everdeen\u2019s famous side braid in The Hunger Games<\/em> to the blonde pixie she debuted in 2013. Years in the glam chair made her question an old beauty belief, that better results always require more effort. Then she watched a TED Talk by Jasmina Aganovic<\/strong>, Arcaea\u2019s founder, about biology opening new doors in beauty. Inspired, she decided to bottle a calmer kind of glamour.<\/p>\n

The Latin Secret Behind Mes<\/h1>\n
\"\"
Courtesy of Mes<\/figcaption><\/figure>\n

At the heart of every formula lies In Situ Design<\/strong>. The name comes from the Latin for \u201cin its original place.\u201d The idea is charmingly practical. Each product is created for real life, far beyond the bathroom mirror. Your blowout can now survive a crowded subway and a candlelit dinner with equal grace. Even your dry shampoo might start to feel a little neglected.<\/p>\n

A Mask With a Double Life<\/h1>\n
\"\"
Courtesy of Mes<\/figcaption><\/figure>\n

The Multitask Repair Mask<\/strong> is the overachiever of the trio. In the shower, it works as a five-minute treatment, while at night it becomes a slow, nourishing ritual. It even doubles as a styler for a polished, slicked-back ballerina bun. A biomimetic tri-lipid complex and olive squalane replenish the lipids that keep each strand soft and resilient.<\/p>\n

How to Rescue Day-Two Hair<\/h1>\n

For airy body, Good Roots Volume Mist<\/strong> lifts the roots and balances excess oil between washes. Meanwhile, the featherlight, bi-phase Off-Duty Restyling Serum<\/strong> refreshes any-day hair and tames frizz while shielding it from heat. \u201cI wanted my good hair to last longer,\u201d Lawrence explains. \u201cBy day two or three, I just needed to tame the little frizzy floofs and get some shape back.\u201d Rapunzel, it seems, can finally take a day off. After all, a happy ending can begin on day three.<\/p>\n","protected":false},"author":42787,"featured_media":990535,"template":"","format":"standard","categories":[30],"yoast_head":"\nJennifer Lawrence Just Launched Her Own Haircare Brand, and It's Made for Women Who Don't Want to Wash Their Hair Every Day - Grazia USA<\/title>\n<meta name=\"description\" content=\"Jennifer Lawrence\u2019s new haircare line, Mes, blends biotech with an easygoing approach to beauty, for lovely hair on day two and beyond.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jennifer Lawrence Just Launched Her Own Haircare Brand, and It's Made for Women Who Don't Want to Wash Their Hair Every Day\" \/>\n<meta property=\"og:description\" content=\"Jennifer Lawrence\u2019s new haircare line, Mes, blends biotech with an easygoing approach to beauty, for lovely hair on day two and beyond.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-28T15:15:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/jennifer-lawrence-haircare-brand-mes-cover.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/\"},\"author\":{\"name\":\"Anna Maria Giano\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#\/schema\/person\/eeafc9fa04a2267f8e14ec9114bd5c59\"},\"headline\":\"Jennifer Lawrence Just Launched Her Own Haircare Brand, and It’s Made for Women Who Don’t Want to Wash Their Hair Every Day\",\"datePublished\":\"2026-10-28T15:56:33+00:00\",\"dateModified\":\"2026-10-28T15:15:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/\"},\"wordCount\":489,\"publisher\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/#organization\"},\"articleSection\":[\"Beauty\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/\",\"name\":\"Jennifer Lawrence Just Launched Her Own Haircare Brand, and It's Made for Women Who Don't Want to Wash Their Hair Every Day - Grazia USA\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\"},\"datePublished\":\"2026-10-28T15:56:33+00:00\",\"dateModified\":\"2026-10-28T15:15:14+00:00\",\"description\":\"Jennifer Lawrence\u2019s new haircare line, Mes, blends biotech with an easygoing approach to beauty, for lovely hair on day two and beyond.\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jennifer Lawrence Just Launched Her Own Haircare Brand, and It’s Made for Women Who Don’t Want to Wash Their Hair Every Day\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\",\"url\":\"https:\/\/graziamagazine.com\/us\/\",\"name\":\"Grazia USA\",\"description\":\"Driving Tastemakers in Fashion, Beauty and Culture\",\"publisher\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#organization\",\"name\":\"Grazia USA\",\"url\":\"https:\/\/graziamagazine.com\/us\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/06\/grazia-usa.png\",\"contentUrl\":\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/06\/grazia-usa.png\",\"width\":447,\"height\":447,\"caption\":\"Grazia USA\"},\"image\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#\/schema\/person\/eeafc9fa04a2267f8e14ec9114bd5c59\",\"name\":\"Anna Maria Giano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc75a9c9049b7ce00a863df379c9d963?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc75a9c9049b7ce00a863df379c9d963?s=96&d=mm&r=g\",\"caption\":\"Anna Maria Giano\"},\"description\":\"Anna Maria Giano has spent more than a decade in fashion and culture, which mostly means developing very strong opinions about commas, casting, deadlines, and whether something is actually iconic. I work as an editor, writer, and editorial consultant across magazines and publishing houses, moving between fashion, beauty, art, books, and the occasional beautifully dressed existential crisis. I studied Comparative Literature at Trinity College Dublin and fashion journalism, published my first poetry collection in 2011, and have been professionally obsessed with words ever since. I love sharp ideas, strong images, immaculate copy, and projects glamorous enough to look effortless while being anything but.\",\"sameAs\":[\"https:\/\/www.globalfootwearawards.com\/jury\/anna-maria-giano\/\",\"https:\/\/muckrack.com\/anna-maria-giano\",\"https:\/\/www.instagram.com\/annamaria.giano\/\",\"https:\/\/it.linkedin.com\/in\/anna-maria-giano-2b8b70150\",\"https:\/\/www.elledecor.com\/it\/author\/224181\/anna-maria-giano\/\",\"https:\/\/www.elle.com\/it\/author\/258968\/anna-maria-giano\/\",\"https:\/\/d.repubblica.it\/autori\/anna_maria_giano\/\",\"https:\/\/www.grazia.it\/people\/anna-maria-giano\"],\"url\":\"https:\/\/graziamagazine.com\/us\/author\/annamariagiano\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jennifer Lawrence Just Launched Her Own Haircare Brand, and It's Made for Women Who Don't Want to Wash Their Hair Every Day - Grazia USA","description":"Jennifer Lawrence\u2019s new haircare line, Mes, blends biotech with an easygoing approach to beauty, for lovely hair on day two and beyond.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/","og_locale":"en_US","og_type":"article","og_title":"Jennifer Lawrence Just Launched Her Own Haircare Brand, and It's Made for Women Who Don't Want to Wash Their Hair Every Day","og_description":"Jennifer Lawrence\u2019s new haircare line, Mes, blends biotech with an easygoing approach to beauty, for lovely hair on day two and beyond.","og_url":"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/","og_site_name":"Grazia USA","article_modified_time":"2026-10-28T15:15:14+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/10\/jennifer-lawrence-haircare-brand-mes-cover.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/#article","isPartOf":{"@id":"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/"},"author":{"name":"Anna Maria Giano","@id":"https:\/\/graziamagazine.com\/us\/#\/schema\/person\/eeafc9fa04a2267f8e14ec9114bd5c59"},"headline":"Jennifer Lawrence Just Launched Her Own Haircare Brand, and It’s Made for Women Who Don’t Want to Wash Their Hair Every Day","datePublished":"2026-10-28T15:56:33+00:00","dateModified":"2026-10-28T15:15:14+00:00","mainEntityOfPage":{"@id":"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/"},"wordCount":489,"publisher":{"@id":"https:\/\/graziamagazine.com\/us\/#organization"},"articleSection":["Beauty"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/","url":"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/","name":"Jennifer Lawrence Just Launched Her Own Haircare Brand, and It's Made for Women Who Don't Want to Wash Their Hair Every Day - Grazia USA","isPartOf":{"@id":"https:\/\/graziamagazine.com\/us\/#website"},"datePublished":"2026-10-28T15:56:33+00:00","dateModified":"2026-10-28T15:15:14+00:00","description":"Jennifer Lawrence\u2019s new haircare line, Mes, blends biotech with an easygoing approach to beauty, for lovely hair on day two and beyond.","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/us\/articles\/jennifer-lawrence-haircare-brand-mes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/us\/"},{"@type":"ListItem","position":2,"name":"Jennifer Lawrence Just Launched Her Own Haircare Brand, and It’s Made for Women Who Don’t Want to Wash Their Hair Every Day"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/us\/#website","url":"https:\/\/graziamagazine.com\/us\/","name":"Grazia USA","description":"Driving Tastemakers in Fashion, Beauty and Culture","publisher":{"@id":"https:\/\/graziamagazine.com\/us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/graziamagazine.com\/us\/#organization","name":"Grazia USA","url":"https:\/\/graziamagazine.com\/us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/graziamagazine.com\/us\/#\/schema\/logo\/image\/","url":"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/06\/grazia-usa.png","contentUrl":"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2026\/06\/grazia-usa.png","width":447,"height":447,"caption":"Grazia USA"},"image":{"@id":"https:\/\/graziamagazine.com\/us\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/graziamagazine.com\/us\/#\/schema\/person\/eeafc9fa04a2267f8e14ec9114bd5c59","name":"Anna Maria Giano","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/graziamagazine.com\/us\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dc75a9c9049b7ce00a863df379c9d963?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc75a9c9049b7ce00a863df379c9d963?s=96&d=mm&r=g","caption":"Anna Maria Giano"},"description":"Anna Maria Giano has spent more than a decade in fashion and culture, which mostly means developing very strong opinions about commas, casting, deadlines, and whether something is actually iconic. I work as an editor, writer, and editorial consultant across magazines and publishing houses, moving between fashion, beauty, art, books, and the occasional beautifully dressed existential crisis. I studied Comparative Literature at Trinity College Dublin and fashion journalism, published my first poetry collection in 2011, and have been professionally obsessed with words ever since. I love sharp ideas, strong images, immaculate copy, and projects glamorous enough to look effortless while being anything but.","sameAs":["https:\/\/www.globalfootwearawards.com\/jury\/anna-maria-giano\/","https:\/\/muckrack.com\/anna-maria-giano","https:\/\/www.instagram.com\/annamaria.giano\/","https:\/\/it.linkedin.com\/in\/anna-maria-giano-2b8b70150","https:\/\/www.elledecor.com\/it\/author\/224181\/anna-maria-giano\/","https:\/\/www.elle.com\/it\/author\/258968\/anna-maria-giano\/","https:\/\/d.repubblica.it\/autori\/anna_maria_giano\/","https:\/\/www.grazia.it\/people\/anna-maria-giano"],"url":"https:\/\/graziamagazine.com\/us\/author\/annamariagiano\/"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia USA","distributor_original_site_url":"https:\/\/graziamagazine.com\/us","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles\/990506"}],"collection":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/users\/42787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media\/990535"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media?parent=990506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/categories?post=990506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}