{"id":97986,"date":"2024-12-11T16:10:53","date_gmt":"2024-12-11T16:10:53","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=97986"},"modified":"2024-12-12T10:15:52","modified_gmt":"2024-12-12T10:15:52","slug":"game-changers-beth-hutchens","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/game-changers-beth-hutchens\/","title":{"rendered":"Game Changers: Beth Hutchens"},"content":{"rendered":"
\"Game
Game Changers: Beth Hutchens<\/figcaption><\/figure>\n
\n
\n
\n

Beth Hutchens has made a career out of transformation and resilience. From her early days co-founding the iconic fashion brand Rebecca Taylor to launching FoundRae<\/a>, her fine jewelry line that resonates on a deeply personal level, Hutchens embodies a commitment to self-discovery and authenticity. FoundRae is more than just jewelry; it\u2019s a language crafted from symbols that speak to universal aspirations like strength, love, and resilience. Hutchens\u2019 path to entrepreneurship began at just 23, with the launch of Rebecca Taylor, with the line\u2019s namesake as her co-founder. \u201cWe just wanted to be in fashion,\u201d she recalls, describing the dream that started with no business plan and a modest $40,000 investment.<\/p>\n

That first venture was scrappy and challenging, demanding all she had and more. \u201cEvery decision was crucial; if something didn\u2019t work, it could mean the end of the business,\u201d she explains. But there was freedom in that struggle. With a team of mostly women, and a shared dedication to building something together, Hutchens felt fortunate. Yet, after 20 years, she began to feel incomplete. That restlessness, that desire for something more profound, would lead her to FoundRae.<\/p>\n

At its core, FoundRae \u2014 created in 2015 \u2014 was about wholeness and self-expression. \u201cI needed this, and I believed others might, too,\u201d Hutchens says. Starting with symbols she felt drawn to\u2014universal designs that transcended any one culture or religion\u2014Hutchens began to craft a visual language. She wanted symbols that were inclusive, for everyone; each design is carefully chosen. \u201cSymbols are like alphabets,\u201d she says, \u201cand I put them together in a way that is uniquely FoundRae.\u201d<\/p>\n

Books and words are a constant source of inspiration for Hutchens. She writes the copy for each symbol herself, hoping to reach people on both conscious and unconscious levels. \u201cSymbols resonate with the unconscious, while language reaches the conscious mind,\u201d she explains.
\nWhen asked about mentors, Hutchens doesn\u2019t single out one person. Instead, she sees mentorship as a mosaic of influences. \u201cAn ideal mentor is a compilation of everyone who\u2019s crossed your path and embodies qualities you value,\u201d she reflects. It\u2019s a testament to her deep respect for the individual journeys that weave into her own story.<\/p>\n

FoundRae began small, just Hutchens and two others, with all the hands-on grit of a startup. She handled everything, from designing to FedEx trips, and even operated out of her living room for a time. But as demand grew, so did the brand. After nine years, FoundRae has expanded to stores in NYC, Miami and Los Angeles each representing not just a business venture but a sanctuary of creativity and shared values. \u201cBuilding stores has been incredibly creative,\u201d she says, proud of the team she now relies on, especially her CEO, who allows her to focus on the aspects of the business she loves most.<\/p>\n

Today, FoundRae has a loyal following \u2014 including A-listers like Gwyneth Paltrow, Taylor Swift and Kaia Gerber \u2014 and a reputation as a luxury brand that\u2019s as meaningful as it is beautiful. For Hutchens, this journey is about evolving while staying true to herself. \u201cI\u2019ve learned that I can still operate in a heartfelt way, even as the business grows,\u201d she says, grateful for the creative collective she\u2019s nurtured along the way. FoundRae is a brand, but it\u2019s also a belief: that jewelry can be both beautiful and deeply personal, a modern armor for those who seek to live authentically.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

Read GRAZIA USA\u2019<\/em>s Winter Issue<\/a> featuring cover star Natasha Lyonne<\/a>:<\/strong><\/h4>\n