{"id":96764,"date":"2024-11-01T10:05:08","date_gmt":"2024-11-01T10:05:08","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=96764"},"modified":"2024-11-01T15:16:20","modified_gmt":"2024-11-01T15:16:20","slug":"dior-opens-first-us-fragrance-beauty-boutique-a-golden-dream-go-inside","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/dior-opens-first-us-fragrance-beauty-boutique-a-golden-dream-go-inside\/","title":{"rendered":"Inside Dior\u2019s First US Fragrance & Beauty Boutique: A Golden Dream!"},"content":{"rendered":"
\"Dior\"
Courtesy of Francis Dzikwoski for Christian Dior Parfums<\/figcaption><\/figure>\n

Experiencing the ultra-luxe Dior<\/a> lifestyle just got a bit more attainable thanks to the French fashion house\u2019s tony new boutique dedicated to fragrance and beauty in New York City\u2019s chic Soho neighborhood<\/a>.<\/p>\n

The sleek jewel box of a shop drips in golden splendor. Walls are well stocked with a curated selection of seasonal makeup<\/a> and skincare treatments<\/a> as well as a full range of the brand’s fragrances including Miss Dior<\/a>, J\u2019adore<\/a>, the best-selling Sauvage and all 22 scents of the La Collection Priv\u00e9e.<\/a><\/p>\n

\"Fragrance\"
Courtesy of Francis Dzikwoski for Christian Dior Parfums<\/figcaption><\/figure>\n

While Perfume Creation Director Francis Kurkdjian<\/a> may not be in attendance, the world-renowned nose did design a bespoke Haute Perfumerie experience meant to help one discover their own signature favorite of the bunch.<\/p>\n

The sleek storefront, with glittering lights to celebrate the upcoming holidays, will change seasonally, as will the curated product selection inside.<\/p>\n

What else can one expect once they step through the doors? Beyond the requisite sofa upholstered in stone chenille and studded with toile-printed logo throw pillows, visitors can seek one-on-one makeup and skincare consultations with brand experts and personalization of any product (even this season\u2019s slim stay-put lipcolor Rouge Dior Forever Liquid Sequins<\/a>) via on-site engraving that takes literal minutes.<\/p>\n

\"makeup\"
Courtesy of Francis Dzikwoski for Christian Dior Parfums<\/figcaption><\/figure>\n

But while beauty essentials (usually) pack a lighter punch on the wallet than, say, a Lady Dior handbag or a Maria Grazia Chiuri designed gown, don\u2019t expect everything in the store to be an impulse purchase.<\/p>\n

Because what would a Dior boutique be without extravagance? Currently on shelf: An over-the-top, limited edition 24-drawer advent calendar dubbed The Trunk of Dreams rings in at $4,400. And if you\u2019re interested in seeing the 12 shades of Rouge Premiere, the brand\u2019s $530 luxury lipstick range designed by Creative and Image Director of Dior Makeup Peter Philips<\/a> up close, the luminous matte formula housed in a weighty, refillable ceramic tube in the classic Toile design is only available at retail in this location.<\/p>\n

The Dior Fragrance & Beauty Boutique is located at 109 Greene Street. Run, don\u2019t walk!<\/p>\n","protected":false},"author":42730,"featured_media":96765,"template":"","format":"standard","categories":[30,17,16],"yoast_head":"\nDior Opens First Fragrance & Beauty Boutique in the US: Go Inside<\/title>\n<meta name=\"description\" content=\"The Dior Beauty Boutique in NYC\u2019s Soho offers a haute perfumery experience, personalized products and a $530 lipstick\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/dior-opens-first-us-fragrance-beauty-boutique-a-golden-dream-go-inside\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside Dior\u2019s First US Fragrance & Beauty Boutique: A Golden Dream!\" \/>\n<meta property=\"og:description\" content=\"The Dior Beauty Boutique in NYC\u2019s Soho offers a haute 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