{"id":96346,"date":"2024-10-22T15:31:39","date_gmt":"2024-10-22T15:31:39","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=96346"},"modified":"2024-11-04T17:17:14","modified_gmt":"2024-11-04T17:17:14","slug":"game-changers-robyn-berkley","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/game-changers-robyn-berkley\/","title":{"rendered":"Game Changers: Robyn Berkley"},"content":{"rendered":"
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Game Changers: Robyn Berkley<\/figcaption><\/figure>\n

From the hustle and bustle of New York City\u2019s PR scene to the tranquil sanctuaries of yoga studios around the world, Robyn Berkley\u2019s journey as an entrepreneur has been anything but ordinary.<\/p>\n

\u201cMy journey began at the age of 28,\u201d Berkley tells GRAZIA USA. \u201cI had childhood health issues that reintroduced themselves in my late 20s. This caused me to change my life as I knew it.\u201d This pivotal moment led her to immerse herself in the world of healing, nutrition, and cleansing. Having always been athletic, participating in dance, gymnastics, and other sports, Berkley had taken her first yoga class at 13. However, the demands of living in NYC and working in public relations and brand consulting had sidelined these activities. It wasn\u2019t until her health took a downturn that she rediscovered her love for yoga.<\/p>\n

\u201cI fell in love with yoga; it was my escape,\u201d she recalls. This period of self-discovery and healing was a turning point, leading her to leave her job of seven years to pursue a yoga certification\u2014a move that was not as celebrated in the mid-2000s as it is today. Berkley\u2019s transformative journey took her to Bali, where she experienced her first real pause since childhood.<\/p>\n<\/div>\n

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\u201cIt was the first time I took a break. I checked in with myself and worked through so much,\u201d she shares. It was during this trip that the concept of Live The Process crystallized. \u201cThe word \u2018process\u2019 was infused into my psyche, and it\u2019s all I could think about. Live The Process was born in Bali.\u201d The brand, initially conceived as a content and commerce site celebrating people, their processes, and products, took shape with a clear vision. \u201cI wanted activewear that was nonbranded, had a certain design aesthetic, was feminine, elegant, and didn\u2019t lose shape. I wanted long-lasting fabric that was soft on the body and a color palette that was core: black, nude, with pops of color,\u201d Berkley explains. Her vision extended beyond the studio, aiming to create pieces versatile enough for \u201cstudio to street and beyond.\u201d<\/p>\n

Upon returning to NYC, Berkley resumed consulting to support herself. Her first client, SLT, provided invaluable experience during the height of the boutique fitness craze. Despite returning to full-time agency life, she never let go of her dream. It wasn\u2019t until she met her partner, Jared Vere, in late 2011 that Live The Process<\/a> began to take tangible form. The brand officially launched in 2014, pioneering the luxury fashion activewear market.<\/p>\n<\/div>\n

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Berkley credits numerous mentors and experiences for shaping her path, including her parents and former boss Kelly Cutrone. \u201cKelly introduced me to the true world of spirituality and taught me about work ethic, creativity, and intuition,\u201d she shares.<\/p>\n

Looking ahead, Berkley is focused on growth. She envisions partnerships, collaborations, new classes, workshops, and global expansion. \u201cWe\u2019re launching a new collection with ballerina Violetta Komyshan and working on making our scent available for purchase,\u201d she reveals. As she continues to evolve and scale Live The Process, Berkley remains committed to the brand\u2019s ethos of authenticity, community, and living one\u2019s process. \u201cLive The Process has been my biggest teacher,\u201d Berkley reflects. \u201cYou have to trust the journey, even when it\u2019s tough. As long as you\u2019re growing and learning, you are living your process.\u201d<\/p>\n

Read GRAZIA USA\u2019<\/em>s Fall Issue featuring cover star Demi Lovato<\/a>:<\/strong><\/h4>\n<\/div>\n