{"id":96208,"date":"2024-10-18T13:51:11","date_gmt":"2024-10-18T13:51:11","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=96208"},"modified":"2024-10-18T14:06:37","modified_gmt":"2024-10-18T14:06:37","slug":"game-changers-kelsie-hayes-fine","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/game-changers-kelsie-hayes-fine\/","title":{"rendered":"Game Changers: Kelsie Hayes Fine"},"content":{"rendered":"
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Game Changers: Kelsie Hayes Fine<\/figcaption><\/figure>\n

Kelsie Hayes Fine\u2019s journey as an entrepreneur has taken her from the vibrant streets of New York City to the colorful markets of Mexico City. As the founder of Popup Florist<\/a>, Fine has seamlessly blended her love for design, travel, and memorable experiences into a flourishing business that has captivated hearts across the nation. \u201cI\u2019ve had an entrepreneurial spirit from a very young age,\u201d Hayes tells GRAZIA USA. After graduating from the Fashion Institute of Design & Merchandising in Los Angeles, Hayes moved to New York and immersed herself in the world of luxury retail. \u201cI had the chance to design and develop a private label, which was truly formative for my career. It granted me incredible experience in the luxury retail category and what it means to build a brand.\u201d<\/p>\n

This early role not only honed her skills but also afforded her the opportunity to travel extensively and live bicoastally. These experiences sowed the seeds for what would eventually become Popup Florist. \u201cI always felt that the personal attention and detail that make customer interactions memorable were often missing from the experience,\u201d she explains. This realization, coupled with the evolving fashion and retail landscape, led Hayes to launch Popup Florist, a concept rooted in creating unforgettable experiences with floral arrangements.<\/p>\n<\/div>\n

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Initially envisioned as a series of pop-ups in collaboration with brands in the retail, beauty, and lifestyle sectors, Popup Florist has since grown into a multifaceted national business. \u201cLiving in New York, I am constantly inspired,\u201d Hayes shares. \u201cThere are so many cool and creative entrepreneurs all over the city, always doing new things. I love being a part of this community.\u201d<\/p>\n

Travel also plays a significant role in her creative process. \u201cI love to travel as often as possible with my family. I\u2019ve spent a lot of time in and around Mexico City, which is quickly becoming a favorite destination for us. It\u2019s one of the most vibrant and textured cities in the world, and even just spending a few weeks there leaves me inspired for months to come.\u201d Throughout her journey, Hayes has experienced numerous memorable moments. Opening her first brick- and-mortar storefront in New York City in 2018 and her studio location in the heart of the New York City Flower District in 2022 stand out as major milestones. \u201cBoth were moments that continue to motivate me and my teamto think big,\u201d she says.<\/p>\n<\/div>\n

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Looking ahead, Hayes is focused on growing Popup Florist and exploring new opportunities. \u201cOur team is always brainstorming new and unique ways to challenge the industry. I look forward to this every day, and I\u2019m excited to see where our journey takes us.\u201d She also hopes to travel more, drawing inspiration from different cultures and their relationship with flowers, saying, \u201cI want to continue to be inspired by flowers and the meanings they hold, and to write more books that celebrate that.\u201d<\/p>\n

With a book titled Say It with Flowers on the horizon, Hayes is poised to continue inspiring others through her creativity and passion.
\n\u201cRemember, no one is in a better place. It\u2019s all about evolution and your own journey. As long as you\u2019re growing and learning, you are living your process,\u201d she concludes, embodying the very spirit that has guided her remarkable journey.<\/p>\n

Read GRAZIA USA\u2019<\/em>s Fall Issue featuring cover star Demi Lovato<\/a>:<\/strong><\/h4>\n