{"id":93486,"date":"2024-07-19T13:52:58","date_gmt":"2024-07-19T03:52:58","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=256254"},"modified":"2024-07-22T14:00:07","modified_gmt":"2024-07-22T04:00:07","slug":"ariana-grande-swarovski","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/ariana-grande-swarovski\/","title":{"rendered":"Dazzling Light: Ariana Grande Shines As Swarovski\u2019s Brand Ambassador"},"content":{"rendered":"
\"Ariana-Grande-Swarovski\"
Ariana Grande by Mert-Alas and Marcus Piggott-for Swarovski. Credit: Supplied.<\/figcaption><\/figure>\n

As Ariana Grande readies to take her self-proclaimed \u201cdream role\u201d as Glinda the Good Witch in the upcoming film adaptation of the hit <\/span>Broadway <\/span>musical Wicked<\/em><\/a>, the multi-hyphenate performer has found a moment to polish up her r\u00e9sum\u00e9. Adding a touch of shine to her impressive body of work\u2014which includes her seventh studio album, <\/span>Eternal Sunshine<\/span><\/i>\u2014the songstress and actor has been announced as the newest brand ambassador and face of jewellery luxuriate, Swarovski. <\/span><\/p>\n

Unveiled on July 16, Grande\u2019s latest role fuses the crystalline master\u2019s wearable expressions of light<\/a> with her own inimitable radiance. The collaboration encourages a creative dialogue that inspires \u201cothers to embrace their own unique sparkle\u201d as the two-time Grammy Award winner offered when sharing the news. “I am thrilled to be Swarovski’s Brand Ambassador,\u201d the 31-year-old remarked in a press release. <\/span><\/p>\n

\u201cIt’s an honour to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewellery and promotes values of unapologetic self-expression,\u201d she added. \u201cI can not wait to embark on this journey.\u201d <\/span><\/p>\n

\"\"
Ariana Grande has been announced as Swarovski’s latest brand ambassador and friend of the house. Credit: Instagram\/@swarovski<\/a><\/figcaption><\/figure>\n

The road towards fulfilling this vision isn\u2019t a winding path paved with yellow bricks but lined with dazzling pieces from the brand\u2019s sculptural Millenia<\/a> and Lucent collections. This partnership will launch with a holiday campaign<\/a> slated for release in late 2024.\u00a0 Yes, Grande might venture to the Emerald City in the highly-anticipated release. Yet in geometric Swarovski pieces and in front of famed fashion photography duo Mert & Marcus\u2019 lens, the star embodies the perpetual luminescence she croons about. <\/span><\/p>\n

Echoing this sentiment is none other than Swarovski\u2019s Global Creative Director, Giovanna Engelbert. \u201cAriana\u2019s charisma and positive energy resonate with Swarovski\u2019s essence of bringing joy to the world and I am thrilled that she is joining us as Brand Ambassador,\u201d she added. <\/span>\u201cAriana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.\u201d <\/span><\/p>\n

The announcement is the latest milestone for the 129-year-old Austrian brand. Swarovski has previously collaborated with Kim Kardashian\u2019s billion-dollar shapewear brand Skims<\/a> and dressed style savants including Anok Yai<\/a>, Irina Shayk and Karli Kloss<\/a> in one-of-a-kind\u00a0 Swarovski couture looks for the 2024 Met Gala<\/a>. Hitting all the high notes<\/a>, indeed.\u00a0<\/span><\/p>\n","protected":false},"author":42674,"featured_media":93487,"template":"","format":"standard","categories":[17,16],"yoast_head":"\nAriana Grande Brings Eternal Sunshine To Swarovski<\/title>\n<meta name=\"description\" content=\"Swarovski have announced multi-hyphenate performer Ariana Grande as their latest ambassador and face of the brand. 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