{"id":92973,"date":"2024-06-27T15:18:20","date_gmt":"2024-06-27T05:18:20","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&#038;p=255294"},"modified":"2024-06-27T15:25:01","modified_gmt":"2024-06-27T05:25:01","slug":"alexa-chung-ginger-hair","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/alexa-chung-ginger-hair\/","title":{"rendered":"Alexa Chung\u2019s \u201cGinger Chocolate\u201d Hair Style Is This Season\u2019s Saccharine Beauty Trend"},"content":{"rendered":"<figure id=\"attachment_255295\" aria-describedby=\"caption-attachment-255295\" style=\"width: 1707px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-255295\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2024\/06\/Alexa-Chung-scaled.jpg\" alt=\"Alexa-Chung\" width=\"1707\" height=\"2560\" \/><figcaption id=\"caption-attachment-255295\" class=\"wp-caption-text\">PARIS, FRANCE &#8211; JUNE 23: Alexa Chung attends Vogue World: Paris at Place Vendome on June 23, 2024 in Paris, France. (Photo by Pascal Le Segretain\/Getty Images for Vogue)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Do strawberry <a href=\"https:\/\/graziamagazine.com\/us\/articles\/in-hollywood-apparently-blondes-do-have-more-fun-as-kylie-jenner-joins-the-blonde-club\/\">blondes have more fun<\/a>? This is the eternal beauty question Alexa Chung will undoubtedly meditate on\u2014and hopefully offer an answer to in her trademark \u2018It\u2019 girl writing style \u2014as the fashion icon just debuted a lighter reddish hair colour. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Perhaps taking cues from Julia Roberts\u2019 <a href=\"https:\/\/graziamagazine.com\/articles\/julia-roberts-beauty-advice\/\">trademark auburn shade<\/a>, which was actually just traded in by the actress for a <a href=\"https:\/\/graziamagazine.com\/articles\/julia-roberts-blonde-hair\/\">buttery blonde hue<\/a>, Chung is the latest inductee to the <a href=\"https:\/\/graziamagazine.com\/articles\/emily-ratajkowski-red-hair\/\">red hair club<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400\">If you recall, shades of copper were all the rage in early 2022, with everyone from Kendall Jenner to <\/span><a href=\"https:\/\/graziamagazine.com\/articles\/euphoria-season-3-delay\/\"><i><span style=\"font-weight: 400\">Euphoria <\/span><\/i><\/a><span style=\"font-weight: 400\">starlets <a href=\"https:\/\/graziamagazine.com\/articles\/barbie-ferreira-levis\/\">Barbie Ferreira<\/a> and <a href=\"https:\/\/graziamagazine.com\/articles\/sydney-sweeney-met-gala-2024\/\">Sydney Sweeney<\/a> sporting an orange tint. Chung reviving the pigment two years later does feel especially relevant to her mode of operating. (See: functioning with an elusive <\/span><i><span style=\"font-weight: 400\">je ne sais quoi <\/span><\/i><span style=\"font-weight: 400\">and <a href=\"https:\/\/graziamagazine.com\/articles\/alexa-chung-style\/\">penchant for vintage silhouettes<\/a>.)\u00a0<\/span><\/p>\n<figure id=\"attachment_255297\" aria-describedby=\"caption-attachment-255297\" style=\"width: 1170px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-255297 size-full\" style=\"font-family: BrandonGrotesque, Arial, Helvetica, sans-serif;font-size: 18px\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2024\/06\/Alexa-Chung-Auburn-Hair.jpg\" alt=\"Alexa-Chung-Auburn-Hair\" width=\"1170\" height=\"2075\" \/><figcaption id=\"caption-attachment-255297\" class=\"wp-caption-text\">&#8220;Did a thing,&#8221; Chung said of her hair transformation. Credit: Instagram\/@alexachung<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">Given the hyper-accelerated trend cycle, Chung also tried her hand at dubbing a new esoteric micro aesthetic in honour of the beauty transformation. Sharing an image of herself with freshly-stained locks from the Serpentine Summer Party, Chung thanked her colourist for making her hair \u201c ginger chocolate, or whatever it is we should say to describe it\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cIt is [sic] the same colour as the Gin Gins sweets I\u2019m addicted to?\u201d Chung questioned, before contributing the names \u201celectric brown\u201d or\u00a0 \u201cgingey brun\u201d to the canon of niche epithets. It\u2019s not just the colour that has made Chung\u2019s merigold tresses such a surprising alteration, but the timing of it. <\/span><\/p>\n<p><span style=\"font-weight: 400\">On June 23, Chung was seen at <a href=\"https:\/\/graziamagazine.com\/articles\/madame-reve-paris\/\">Paris\u2019 Place Vend\u00f4me<\/a> for a <a href=\"https:\/\/graziamagazine.com\/articles\/kendall-jenner-bad-bunny-couple-style\/\">fashion event<\/a> sporting her signature brunette lob. But come June 25 in London\u2019s Kensington Gardens, Chung was already a bona fide, albeit artificial, ginger. If we were to use a little colour theory, we\u2019d argue that the hair change was an intentional act to enhance the emerald in the <a href=\"https:\/\/graziamagazine.com\/articles\/nensi-dojaka-fall-winter-2022\/\">Nensi Dojaka<\/a> dress she wore for the occasion.<\/span><\/p>\n<figure id=\"attachment_255296\" aria-describedby=\"caption-attachment-255296\" style=\"width: 1708px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-255296\" src=\"https:\/\/graziamagazine.com\/wp-content\/uploads\/2024\/06\/Alexa-Chung-Bronze-Hair-scaled.jpg\" alt=\"Alexa-Chung-Bronze-Hair\" width=\"1708\" height=\"2560\" \/><figcaption id=\"caption-attachment-255296\" class=\"wp-caption-text\">LONDON, ENGLAND &#8211; JUNE 25: Alexa Chung attends the Serpentine Summer Party 2024 on June 25, 2024 in London, England. (Photo by Darren Gerrish\/WireImage for Serpentine Gallery)<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400\">The Albanian-born, London-based award-winning designer customised a look from her <a href=\"https:\/\/graziamagazine.com\/articles\/nensi-dojaka-fall-2023\/\">Fall\/Winter 2023 collection<\/a> to emulate <a href=\"https:\/\/graziamagazine.com\/articles\/keira-knightley-wears-six-designer-outfits-in-just-24-hours\/\">Keira Knightly\u2019s<\/a> green dress from the 2007 epic war drama <\/span><i><span style=\"font-weight: 400\">Atonement<\/span><\/i><span style=\"font-weight: 400\">. Arguably one of the most iconic <a href=\"https:\/\/graziamagazine.com\/articles\/amy-winehouse-eyeliner\/\">on-screen<\/a> costumes of all time, Chung sartorially referencing <a href=\"https:\/\/ew.com\/movies\/2017\/12\/07\/atonement-10th-anniversary-green-dress\/\" target=\"_blank\">Cecilia Tallis<\/a> leaves nothing to seek penance for in our eyes. Well, maybe just for failing to bring back her <a href=\"https:\/\/graziamagazine.com\/articles\/suki-waterhouse-fringe\/\">perpetually enviable fringe<\/a> when last in the hair salon.<\/span><\/p>\n","protected":false},"author":42674,"featured_media":92974,"template":"","format":"standard","categories":[30,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alexa Chung Just Dyed Her Hair &quot;Ginger Chocolate&quot;<\/title>\n<meta name=\"description\" content=\"Alexa Chung, patron saint of the fringe, just swapped her trademark brunette lob for an auburn &quot;ginger chocolate&quot; shade. 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