{"id":90325,"date":"2024-05-02T14:11:46","date_gmt":"2024-05-02T14:11:46","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=90325"},"modified":"2024-05-02T14:12:18","modified_gmt":"2024-05-02T14:12:18","slug":"tag-heuer-kith-formula-1-watch-collaboration","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/tag-heuer-kith-formula-1-watch-collaboration\/","title":{"rendered":"TAG Heuer x Kith: A Throwback Collab Reinvents the Classic Formula 1 Watch"},"content":{"rendered":"<figure id=\"attachment_90331\" aria-describedby=\"caption-attachment-90331\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90331\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-6.png\" alt=\"TAG Heuer Kith\" width=\"1280\" height=\"528\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-6.png 1280w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-6-300x124.png 300w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-6-1024x422.png 1024w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-6-768x317.png 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-6-400x165.png 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-6-155x64.png 155w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-90331\" class=\"wp-caption-text\">Photo Credit: TAG Heuer<\/figcaption><\/figure>\n<div class=\"presented-response-container ng-tns-c3411898775-1149\">\n<div class=\"response-container-content ng-tns-c3411898775-1149 tunable-selection-with-avatar\">\n<div class=\"response-content ng-tns-c3411898775-1149\">\n<div class=\"markdown markdown-main-panel\" dir=\"ltr\">\n<div class=\"presented-response-container ng-tns-c3411898775-1259\">\n<div class=\"response-container-content ng-tns-c3411898775-1259 tunable-selection-with-avatar\">\n<div class=\"response-content ng-tns-c3411898775-1259\">\n<div class=\"markdown markdown-main-panel\" dir=\"ltr\">\n<p data-sourcepos=\"3:1-3:10\">Streetwear titan Kith and <a href=\"https:\/\/graziamagazine.com\/us\/articles\/tag-heuer-carrera-anniversary\/\">Swiss watchmaker TAG Heuer<\/a> have teamed up to breathe new life into a legend: the 1986 TAG Heuer Formula 1 Series 1. This highly anticipated collaboration isn&#8217;t just a rehash; it&#8217;s a vibrant reimagining, fusing the spirit of the past with Kith&#8217;s signature contemporary flair.<\/p>\n<h2 data-sourcepos=\"5:1-5:51\"><strong>A Personal Connection: From Fan to Collaborator<\/strong><\/h2>\n<p data-sourcepos=\"7:1-7:55\">For Kith founder Ronnie Fieg, the Formula 1 wasn&#8217;t just a watch; it ignited his lifelong passion for horology. This personal connection is evident in the meticulous details of <a href=\"https:\/\/www.tagheuer.com\/int\/en\/collection-formula-1\/formula-1-kith-collection.html\" target=\"_blank\">the TAG Heuer x Kith collection<\/a>. The collaboration stays true to the original&#8217;s iconic design, featuring a bold 35mm case, a functional tachymeter bezel, and a clear, uncluttered dial. However, it injects a shot of adrenaline with a vibrant color palette inspired by <a href=\"https:\/\/graziamagazine.com\/us\/articles\/f1-miami-is-back-where-to-drink-dine-stay-and-play-during-race-weekend\/\">classic Formula 1 racing liveries<\/a>.<\/p>\n<figure id=\"attachment_90333\" aria-describedby=\"caption-attachment-90333\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-90333 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-1.png\" alt=\"\" width=\"1280\" height=\"718\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-1.png 1280w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-1-300x168.png 300w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-1-1024x574.png 1024w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-1-768x431.png 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-1-400x224.png 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-1-155x87.png 155w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-90333\" class=\"wp-caption-text\">Photo Credit: TAG Heuer<\/figcaption><\/figure>\n<h2 data-sourcepos=\"13:1-13:53\"><strong>A Groundbreaking Fusion: Redefining Collaboration<\/strong><\/h2>\n<p data-sourcepos=\"15:1-15:361\">Ten limited-edition models comprise the collection, each boasting its own unique personality. Beyond aesthetics, the TAG Heuer x Kith collaboration signifies a groundbreaking fusion of identities. For the first time in TAG Heuer&#8217;s history, the brand logo is intertwined with a partner&#8217;s on the dial, strap, and caseback \u2014 and the inscription &#8220;Just Us,&#8221; a nod to Kith&#8217;s community-driven ethos \u2014 marking a true meeting of minds. This level of collaboration sets a new precedent, pushing the boundaries of traditional watch design.<\/p>\n<h2 data-sourcepos=\"17:1-17:58\"><strong>Beyond Nostalgia: A Statement for the Modern Collector<\/strong><\/h2>\n<p data-sourcepos=\"19:1-19:239\"><a href=\"https:\/\/www.tagheuer.com\/int\/en\/collection-formula-1\/formula-1-kith-collection.html\" target=\"_blank\">The TAG Heuer Formula 1 x Kith collection<\/a> isn&#8217;t just for watch enthusiasts; it&#8217;s for anyone who appreciates the fusion of heritage and contemporary style. It&#8217;s a statement piece that speaks to individuality, a bold accessory that injects a dose of nostalgia into modern fashion. With its limited-edition status and rich history, this collaboration is sure to become a coveted collector&#8217;s item, a testament to the enduring legacy of both Kith and TAG Heuer.<\/p>\n<figure id=\"attachment_90332\" aria-describedby=\"caption-attachment-90332\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90332\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-7.png\" alt=\"\" width=\"1280\" height=\"1854\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-7.png 1280w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-7-207x300.png 207w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-7-707x1024.png 707w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-7-768x1112.png 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-7-1060x1536.png 1060w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-7-400x579.png 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-7-148x215.png 148w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-90332\" class=\"wp-caption-text\">Photo Credit: TAG Heuer<\/figcaption><\/figure>\n<h2 data-sourcepos=\"21:1-21:23\"><strong>Additional Details:<\/strong><\/h2>\n<ul data-sourcepos=\"23:1-27:152\">\n<li data-sourcepos=\"23:1-23:219\"><strong>Limited Availability:<\/strong> Only under 5,000 watches will be available across the 10 limited-edition models. While some are exclusive to Kith boutiques and online stores, others are available at select TAG Heuer stores.<\/li>\n<li data-sourcepos=\"24:1-24:191\"><strong>Material Variations:<\/strong> The collection features a mix of materials, with five models utilizing stainless steel cases and five featuring the original Arnite thermoplastic in vibrant colors.<\/li>\n<li data-sourcepos=\"25:1-25:163\"><strong>Price Point:<\/strong> Each watch is priced at $1,500, reflective of its limited-edition status and brand heritage.<\/li>\n<li data-sourcepos=\"26:1-26:232\"><strong>Historical Significance:<\/strong> The original Formula 1 sold in millions, but this revival caters to the modern collector&#8217;s market, with limited availability and specific colorway desirability driving prices higher for certain models.<\/li>\n<li data-sourcepos=\"27:1-27:152\"><strong>Potential for Future Lines:<\/strong> While the full-scale return of plastic-cased watches seems unlikely due to sustainability concerns, this collaboration paves the way for a potential reimagining of the core Formula 1 line with a modern aesthetic.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"response-container-footer ng-tns-c3411898775-1259\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2>TAG Heuer Formula 1 x Kith: <a href=\"https:\/\/www.tagheuer.com\/int\/en\/timepieces\/collections\/tag-heuer-formula-1\/tag-heuer-kith\/\" target=\"_blank\">SHOP NOW<\/a><\/h2>\n<figure id=\"attachment_90329\" aria-describedby=\"caption-attachment-90329\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90329\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-4.jpg\" alt=\"TAG Heuer Formula 1\" width=\"1280\" height=\"1601\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-4.jpg 1280w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-4-240x300.jpg 240w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-4-819x1024.jpg 819w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-4-768x961.jpg 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-4-1228x1536.jpg 1228w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-4-400x500.jpg 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-4-155x194.jpg 155w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-90329\" class=\"wp-caption-text\">Photo Credit: TAG Heuer<\/figcaption><\/figure>\n<figure id=\"attachment_90327\" aria-describedby=\"caption-attachment-90327\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90327\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-2.jpg\" alt=\"TAG Heuer Formula 1\" width=\"1280\" height=\"1601\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-2.jpg 1280w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-2-240x300.jpg 240w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-2-819x1024.jpg 819w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-2-768x961.jpg 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-2-1228x1536.jpg 1228w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-2-400x500.jpg 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-2-155x194.jpg 155w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-90327\" class=\"wp-caption-text\">Photo Credit: TAG Heuer<\/figcaption><\/figure>\n<figure id=\"attachment_90328\" aria-describedby=\"caption-attachment-90328\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-90328\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-3.jpg\" alt=\"TAG Heuer Formula 1\" width=\"1280\" height=\"1601\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-3.jpg 1280w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-3-240x300.jpg 240w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-3-819x1024.jpg 819w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-3-768x961.jpg 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/05\/tag-heuer-kith-formula-1-watch-collaboration-3-1228x1536.jpg 1228w, 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