{"id":89995,"date":"2024-04-24T15:10:25","date_gmt":"2024-04-24T15:10:25","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=89995"},"modified":"2024-04-24T15:10:46","modified_gmt":"2024-04-24T15:10:46","slug":"diesel-behind-the-denim-docu-series","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/diesel-behind-the-denim-docu-series\/","title":{"rendered":"Diesel Unveils the Gritty Truth Behind Your Favorite Jeans: A Docu-Series for the Eco-Conscious &amp; Fashion-Forward"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"DIESEL DENIM DOCUMENTARY | EPISODE 1: BEHIND THE DENIM\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fKV9Rf9ysYk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div class=\"markdown markdown-main-panel\" dir=\"ltr\">\n<p data-sourcepos=\"3:1-3:390\">Diesel has always been synonymous with bold statements and a touch of rebellion. But their latest project takes a different kind of stance: transparency. <a href=\"https:\/\/shop.diesel.com\/en\/denim-documentary\/\" target=\"_blank\"><em>Behind the Denim<\/em>, a new docu-series<\/a>, dives deep into the life cycle of everyone&#8217;s favorite wardrobe staple \u2014 denim \u2014 with a raw and honest look that&#8217;s sure to resonate with fashion afficionados who values both style and sustainability.<\/p>\n<p data-sourcepos=\"5:1-5:416\">Forget idyllic cotton fields and pristine factories. <em>Behind the Denim<\/em> doesn&#8217;t shy away from the environmental impact denim production can have. Hosted by the ever-curious Lea Ogunlami, the series tackles issues like water consumption, chemical use, and textile waste. It&#8217;s a refreshingly unfiltered approach that breaks the mold of typical &#8220;sustainable fashion&#8221; documentaries.<\/p>\n<figure id=\"attachment_89998\" aria-describedby=\"caption-attachment-89998\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-89998\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/04\/diesel-behind-the-denim-docu-series-2.jpg\" alt=\"Diesel\" width=\"1280\" height=\"1920\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/04\/diesel-behind-the-denim-docu-series-2.jpg 1280w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/04\/diesel-behind-the-denim-docu-series-2-200x300.jpg 200w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/04\/diesel-behind-the-denim-docu-series-2-683x1024.jpg 683w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/04\/diesel-behind-the-denim-docu-series-2-768x1152.jpg 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/04\/diesel-behind-the-denim-docu-series-2-1024x1536.jpg 1024w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/04\/diesel-behind-the-denim-docu-series-2-400x600.jpg 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/04\/diesel-behind-the-denim-docu-series-2-143x215.jpg 143w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-89998\" class=\"wp-caption-text\">Model on the runway at Diesel RTW Fall 2024 as part of Milan Ready to Wear Fashion Week held on February 21, 2024 in Milan, Italy. (Photo by Giovanni Giannoni\/WWD via Getty Images)<\/figcaption><\/figure>\n<p data-sourcepos=\"5:1-5:416\">However, the series doesn&#8217;t just point fingers. Diesel showcases their commitment to change by highlighting their use of organic cotton and exploring recycled materials, which has dramatically increased from 3% to over 50% in the last three years. They&#8217;re also developing innovative washing techniques that use less water and harmful chemicals, showcasing the challenges and triumphs of <a href=\"https:\/\/graziamagazine.com\/us\/articles\/gray-jeans-autumn-style\/\">creating a more sustainable denim future<\/a>.<\/p>\n<p data-sourcepos=\"9:1-9:457\">The series cleverly uses each of its five episodes to explore different facets of a denim garment&#8217;s journey. From what we&#8217;ve gathered, episode &#8220;All Aboard&#8221; is likely to follow the cotton from seed to fabric, highlighting Diesel&#8217;s efforts to source more sustainable materials. &#8220;Lifetime Jeans&#8221; is likely to delve into the design process, showcasing how Diesel is creating timeless pieces built to last. &#8220;Clean Dirty&#8221; is likely to tackle the often-toxic world of denim treatments, revealing Diesel&#8217;s search for eco-friendly alternatives.<\/p>\n<p data-sourcepos=\"9:1-9:457\">&#8220;Sow the Seed&#8221; is likely to delve into the agricultural side of things, exploring sustainable cotton farming practices and the impact they have on the environment. And &#8220;Waste to Treasure&#8221; is likely to tackle the issue of textile waste, showcasing Diesel&#8217;s innovative solutions for giving worn-out denim a new lease on life.<\/p>\n<figure id=\"attachment_89997\" aria-describedby=\"caption-attachment-89997\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-89997\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/04\/diesel-behind-the-denim-docu-series-1.jpg\" alt=\"\" width=\"1280\" height=\"1920\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/04\/diesel-behind-the-denim-docu-series-1.jpg 1280w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/04\/diesel-behind-the-denim-docu-series-1-200x300.jpg 200w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/04\/diesel-behind-the-denim-docu-series-1-683x1024.jpg 683w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/04\/diesel-behind-the-denim-docu-series-1-768x1152.jpg 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/04\/diesel-behind-the-denim-docu-series-1-1024x1536.jpg 1024w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/04\/diesel-behind-the-denim-docu-series-1-400x600.jpg 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/04\/diesel-behind-the-denim-docu-series-1-143x215.jpg 143w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-89997\" class=\"wp-caption-text\">MILAN, ITALY &#8211; FEBRUARY 21: Hoshi\u00a0attends the Diesel fashion show during Milan Fashion Week Womenswear Fall\/Winter 2024 on February 21, 2024 in Milan, Italy. (Photo by Vittorio Zunino Celotto\/Getty Images for Diesel)<\/figcaption><\/figure>\n<p data-sourcepos=\"11:1-11:497\"><em>Behind the Denim<\/em> isn&#8217;t just about Diesel&#8217;s journey, though; it&#8217;s a conversation starter. The series features interviews with not just industry experts but also everyday people \u2014 Diesel&#8217;s core audience. These conversations explore our relationship with denim, from the initial purchase to the inevitable &#8220;What do I wear with these?&#8221; dilemma. It&#8217;s a relatable approach that makes the sustainability message personal and empowers viewers to make conscious choices about their own denim habits.<\/p>\n<\/div>\n","protected":false},"author":42686,"featured_media":89996,"template":"","format":"standard","categories":[17,16,6540],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diesel Docu-Series: Sustainable Denim Gets Real<\/title>\n<meta name=\"description\" content=\"Diesel&#039;s &#039;Behind the Denim&#039; docu-series explores their journey towards sustainable denim, from cotton fields to your closet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/diesel-behind-the-denim-docu-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diesel Unveils the Gritty Truth Behind Your Favorite Jeans: A Docu-Series for the Eco-Conscious &amp; Fashion-Forward\" \/>\n<meta property=\"og:description\" content=\"Diesel&#039;s &#039;Behind the Denim&#039; docu-series explores their journey towards sustainable denim, from cotton fields to your closet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/diesel-behind-the-denim-docu-series\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-24T15:10:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/04\/diesel-behind-the-denim-docu-series.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/diesel-behind-the-denim-docu-series\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/diesel-behind-the-denim-docu-series\/\",\"name\":\"Diesel Docu-Series: Sustainable Denim Gets Real\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\"},\"datePublished\":\"2024-04-24T15:10:25+00:00\",\"dateModified\":\"2024-04-24T15:10:46+00:00\",\"description\":\"Diesel's 'Behind the Denim' docu-series explores their journey towards sustainable denim, from cotton fields to your closet.\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/diesel-behind-the-denim-docu-series\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/us\/articles\/diesel-behind-the-denim-docu-series\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/diesel-behind-the-denim-docu-series\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Diesel Unveils the Gritty Truth Behind Your Favorite Jeans: A Docu-Series for the Eco-Conscious &amp; Fashion-Forward\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\",\"url\":\"https:\/\/graziamagazine.com\/us\/\",\"name\":\"Grazia USA\",\"description\":\"Driving tastemakers in Fashion, Beauty and Culture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Diesel Docu-Series: Sustainable Denim Gets Real","description":"Diesel's 'Behind the Denim' docu-series explores their journey towards sustainable denim, from cotton fields to your closet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/us\/articles\/diesel-behind-the-denim-docu-series\/","og_locale":"en_US","og_type":"article","og_title":"Diesel Unveils the Gritty Truth Behind Your Favorite Jeans: A Docu-Series for the Eco-Conscious &amp; Fashion-Forward","og_description":"Diesel's 'Behind the Denim' docu-series explores their journey towards sustainable denim, from cotton fields to your closet.","og_url":"https:\/\/graziamagazine.com\/us\/articles\/diesel-behind-the-denim-docu-series\/","og_site_name":"Grazia USA","article_modified_time":"2024-04-24T15:10:46+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/04\/diesel-behind-the-denim-docu-series.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/us\/articles\/diesel-behind-the-denim-docu-series\/","url":"https:\/\/graziamagazine.com\/us\/articles\/diesel-behind-the-denim-docu-series\/","name":"Diesel Docu-Series: Sustainable Denim Gets Real","isPartOf":{"@id":"https:\/\/graziamagazine.com\/us\/#website"},"datePublished":"2024-04-24T15:10:25+00:00","dateModified":"2024-04-24T15:10:46+00:00","description":"Diesel's 'Behind the Denim' docu-series explores their journey towards sustainable denim, from cotton fields to your closet.","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/us\/articles\/diesel-behind-the-denim-docu-series\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/us\/articles\/diesel-behind-the-denim-docu-series\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/us\/articles\/diesel-behind-the-denim-docu-series\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/us\/"},{"@type":"ListItem","position":2,"name":"Diesel Unveils the Gritty Truth Behind Your Favorite Jeans: A Docu-Series for the Eco-Conscious &amp; Fashion-Forward"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/us\/#website","url":"https:\/\/graziamagazine.com\/us\/","name":"Grazia USA","description":"Driving tastemakers in Fashion, Beauty and Culture","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia USA","distributor_original_site_url":"https:\/\/graziamagazine.com\/us","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles\/89995"}],"collection":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/users\/42686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media\/89996"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media?parent=89995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/categories?post=89995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}