{"id":89767,"date":"2024-04-17T10:16:19","date_gmt":"2024-04-17T00:16:19","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=251104"},"modified":"2024-04-17T14:30:31","modified_gmt":"2024-04-17T14:30:31","slug":"meghan-markle-jam-american-riviera-orchard","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/meghan-markle-jam-american-riviera-orchard\/","title":{"rendered":"Oh, To Be One Of Meghan Markle\u2019s 50 Friends Receiving Her Jam PR Gifting"},"content":{"rendered":"
\"Meghan-Markle\"
NEW YORK, NEW YORK – DECEMBER 06: P Meghan Markle at the Midtown Hilton for the Ripple Awards on December 06, 2022 in New York City. (Photo by Gotham\/GC Images)<\/figcaption><\/figure>\n

The PR list for Meghan Markle\u2019s American Riviera Orchard<\/a> jam mailer is arguably the hottest list in Hollywood<\/a> at the moment. For those unaware, the Duchess of Sussex surreptitiously sent out a batch of supposed handmade strawberry jam to 50 of her closest confidants. (Well, at least those with an active social media presence<\/a> willing to pledge their allegiance to \u2018ARO\u2019 by sharing the bucolic gift.) <\/span><\/p>\n

Markle and Prince Harry are currently in Florida for a slew of charity appearances, including a bout of polo<\/a> and an excuse to showcase beloved Byron Bay-based label St. Agni<\/a> to the world at a gala dinner. But over on the West Coast, Markle\u2019s plans to dominate the lifestyle sector are well underway. <\/span><\/p>\n

As anyone who has studied at the Kardashian-Jenner School of Branding<\/a> is aware, a viral round of influencer and KOL (key opinion leader, for those who don\u2019t speak marketing) seeding is key to drumming up anticipation for the launch. Yes, Markle may be dipping her toes into the realm of boutique marmalades, but an on-brand distribution initiative is relevant nonetheless. <\/span><\/p>\n

So, what did these fifty nearest and dearest receive from the royal? Each jar of jam was delivered in a basket topped with freshly picked lemons (a staple in the Santa Barbara region), with the pastoral packaging front and centre. <\/span><\/p>\n

\"American-Riviera-Orchard-Jams\"
Meghan Markle has teased the launch of her lifestyle brand, American Riviera Orchard, with jam PR gifting. Credit: Instagram\/@mrstracyrobbins<\/a><\/figcaption><\/figure>\n

The jam itself has an idyllic, rustic quality to it, with the lid covered with muslin cloth tied with a piece of sandy ribbon and the label featuring Markle\u2019s own calligraphy. It\u2019s not clear if Markle herself hand-drew the royal-inspired sigil that forms the brand\u2019s logo, but it looks as if she\u2019s single-handedly written each batch number on the canister. <\/span><\/p>\n

The likes of Oprah and Serena Williams are yet to share their opinion on the jam, but friends including designer Tracy Robbins (number 17) and Argentinian socialite Delfina Blaquier (number 10) have both expressed their support. <\/span><\/p>\n

No one has commented on the actual taste of the product yet\u2014save Robbins calling the basket \u201cdelicious\u201d\u2014meaning there\u2019s still a bit of publicity to be done. <\/span><\/p>\n

If Markle is open for suggestions, may we suggest appearing on Molly Baz\u2019s YouTube channel or Meredith Hayden’s (@wishbonekitchen) TikTok account to showcase a recipe designed to feature the jam? (We don\u2019t take Markle as an Emily Mariko girlie.) <\/span><\/p>\n

Until then, Markle appears content to be pumping up the jam\u2026literally.<\/span><\/p>\n

\"\"
Would you shop the American Riviera Orchard jam? Credit: Instagram\/@delfinablaquier<\/a><\/figcaption><\/figure>\n","protected":false},"author":42674,"featured_media":89768,"template":"","format":"standard","categories":[8055,23,38,16],"yoast_head":"\nMeghan Markle Unveils American Riviera Orchard Jams<\/title>\n<meta name=\"description\" content=\"Meghan Markle has revealed jams will be the first product launched by her lifestyle brand American Riviera Orchard.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/meghan-markle-jam-american-riviera-orchard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meghan Markle Sent American Riviera Orchard's First Product To 50 Of Her Closet Friends\" \/>\n<meta property=\"og:description\" content=\"Meghan Markle has revealed jams will be the first 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