{"id":89693,"date":"2024-04-12T12:31:03","date_gmt":"2024-04-12T12:31:03","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=89693"},"modified":"2024-04-12T12:31:03","modified_gmt":"2024-04-12T12:31:03","slug":"game-changers-robyn-blair-lazer","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/game-changers-robyn-blair-lazer\/","title":{"rendered":"Game Changers: Robyn Blair Lazer"},"content":{"rendered":"
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Robyn Blair Lazer<\/figcaption><\/figure>\n

If you have spent any time scrolling on Instagram, it\u2019s likely you have seen a piece of candy art from by robynblair<\/a>. The brainchild of Robyn Blair Lazer, the brand was born from a single piece of art the New Yorker-turned- Miamian made for herself. \u201cAt that time, I was living in an apartment in New York that was girlie,\u201d says Lazer, who now resides in Miami with her husband and young daughter. \u201cIt was Dubble Bubble candy in resin with the text \u2018In case of Emergency Break Glass\u2019 in hot pink. \u201cI hung the art, and it made me smile. And my whole business was born from that one piece.\u201d<\/p>\n

After her first collection release in 2018, Lazer\u2019s candy-centric works went viral. Collections that have followed include a selection of cinema candy \u2014 think Milk Duds, Twizzlers and Goobers \u2014 with \u2018Movie Night\u2019 written on top and \u2018Hey Sweets\u2019 accompanying an array of girlie-pink confections. There are now candy dishes, brightly-hued gumball machines, wallpaper, cake serving sets \u2014 by robynblair is all about the sweeter things in life, after all \u2014 and other custom art; Lazer also recently added another offering: customizable fine art prints. \u201cClients had been asking for this,\u201d Lazer shares. \u201cIt allows for a lot more variety in price and sizing.\u201d<\/p>\n

Lazer has parlayed her unique vision into collaborations with iconic brands, including partnerships with Harry Winston and Bergdorf Goodman, where she served as artist-in-residence. Her artworks and sculptures capture the mood of the moment and just like Lazer\u2019s own style and interests are constantly evolving so too are her eclectic pieces. \u201cI\u2019ve always been creative, and have loved creating things,\u201d says Lazer. \u201cI was the one cutting my jeans and shirts to make them more my style. I had a vision and would bring that vision to life.\u201d<\/p>\n

With a background in fashion \u2014 Lazer helped designer Ronny Kobo start and build her eponymous label \u2014 gave Lazer the skills to run her own company. \u201cI worked so closely with Ronny and that allowed me to learn about so many different aspects of the business.\u201d While Lazer had experience with management, the launch of by robynblair happened organically.<\/p>\n

\u201cI just went for it,\u201d says Lazer. \u201cI\u2019ve always been entrepreneurial and have had many business ideas that I mapped and none of those ever happened. Meanwhile, with by robynblair, I started\u00a0it and it was a total success. I believe in following your passion and not overthinking everything.\u201d<\/p>\n

That also goes for the evolution of the brand, which Lazer admits has changed since she became a mom. \u201cWhile this started when I was single and in New York City, I am now in Miami with husband and daughter and my style has evolved \u2013 now I think about decorating my daughter\u2019s room and my powder room and a new collection was borne from that,\u201d says Lazer, referencing the Miami collection, which is comprised of prints, dishes, and wallpaper. \u201cThe collection and brand has evolved just as my own style is always evolving.\u201d<\/p>\n

Read GRAZIA USA\u2019s Spring Issue featuring cover star Kacey Musgraves<\/a>:<\/strong><\/h4>\n
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