{"id":89530,"date":"2024-04-10T17:21:40","date_gmt":"2024-04-10T17:21:40","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=89530"},"modified":"2024-04-10T15:22:51","modified_gmt":"2024-04-10T15:22:51","slug":"game-changers-jimena-garcia","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/game-changers-jimena-garcia\/","title":{"rendered":"Game Changers: Jimena Garcia"},"content":{"rendered":"
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Jimena Garcia<\/figcaption><\/figure>\n

To say that Jimena Garcia<\/a> is a brow whisperer is an understatement. With an impressive rolodex of A-list clients and studios in New York, Los Angeles and Paris, Garcia is so much more than a brow groomer. Garcia initially had a career in art history at The Metropolitan Museum and Parsons School of Design. That art background led to the study of people\u2019s faces, and now Garcia uses her keen eye to create a natural and individual aesthetic for each client.<\/p>\n

Garcia is a bona fide artist, avoiding trends and considering each individual visually and aesthetically to create a unique, \u201cenhanced natural\u201d look for each client. \u201cI studied art history and fine arts, developing an eye for aesthetics that naturally led me to appreciate the human face\u2019s design \u2014 its balance, contrast, form, movement, and proportion,\u201d Garcia tells GRAZIA USA. \u201cWith brows, I found my niche. My approach, rooted in my background in art history, focuses on enhancing each individual\u2019s natural beauty. I consider details like facial structure and lifestyle to create custom brow treatments that amplify and align with the uniqueness of every client.\u201d<\/p>\n

Each appointment with Garcia begins with a discussion about brow goals, and then the artistry begins using a variety of techniques including waxing, tweezing and massage. The results are natural and transformative at the same time. (As a longtime client of Garcia, I can attest to this personally.) So how did Garcia become one of the most in-demand brow artists in the world and the first-ever Brow Artist for the House of Chanel?<\/p>\n

\u201cAs an artist and entrepreneur, my journey didn\u2019t start in a conventional sense,\u201d Garcia says. \u201cBeing an artist is not just what I do; it\u2019s a core part of who I am \u2013 a state of being.\u201d Garcia explains that she has always been an artist. \u201cMy upbringing, marked by being born in Sydney, Australia, to Colombian parents, raised in New York, nurtured this. My journey has been a labor of love, where commitment and passion intertwine.\u201d<\/p>\n

What started as an exploration of talent and skills naturally evolved into a business. \u201cIt wasn\u2019t a planned trajectory but an organic growth process, sprouting from the seeds of my artistic capabilities and nurtured by my entrepreneurial spirit,\u201d says Garcia. \u201cOn my journey, both professionally and personally, I adopt an approach that is deeply intuitive, guided by a sense of manifestation that is uniquely my own. !is process doesn\u2019t adhere to strict rules or practices. For me, manifestation is about staying in tune with my inner self, aligning with my needs, desires, and aspirations. It involves gaining clarity about what I want or envision for my future, and then trusting my instincts to guide me towards those goals.\u201d<\/p>\n

Now with a bicoastal presence \u2013 in New York City at her Soho studio and Atelier Beaut\u00e9 Chanel and in LA at Ricari Studios \u2013 along with seasonal pop-ups in Paris and Sag Harbor<\/a> as well as regular trips to Colombia, Garcia is set to continue the growth trajectory. \u201cNow, the plan is to expand this scope even further,\u201d says Garcia. \u201cMy goal is to deeply engage with various beauty cultures and perspectives. I want to create tools and products that are not just innovative but are also inspired by the unique needs I encounter in different regions. This approach isn\u2019t just about expansion; it\u2019s about participating more actively in my industry and contributing meaningfully.\u201d<\/p>\n

Read GRAZIA USA<\/em>\u2019s Spring Issue featuring cover star Kacey Musgraves<\/a>:<\/strong><\/h4>\n
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