{"id":89527,"date":"2024-04-09T12:22:47","date_gmt":"2024-04-09T12:22:47","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=89527"},"modified":"2024-04-09T12:22:47","modified_gmt":"2024-04-09T12:22:47","slug":"game-changers-josie-maran","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/game-changers-josie-maran\/","title":{"rendered":"Game Changers: Josie Maran"},"content":{"rendered":"
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Josie Maran<\/figcaption><\/figure>\n

Josie Maran had an unusual path to becoming a clean beauty entrepreneur. \u201cI was always very eco-conscious, values that were installed in me by my parents growing up in California,\u201d Maran tells GRAZIA USA. \u201cI watched my mom struggle with chronic fatigue and my grandmother battle breast cancer and felt certain that the chemicals found in everyday products were making the people I loved sicker.\u201d<\/p>\n

The experience shaped Maran, who recalls growing up in a house that limited plastics and harsh chemicals. Maran\u2019s real introduction to the beauty industry came early when she started modeling at age 12. \u201cI was working on ad campaigns and editorials with top makeup artists,\u201d says Maran. \u201cI would always ask them if there were any green products that were chic and effective enough to use on set \u2013 and the answer was always no. So, I set out to turn that no into a yes, which was how I started dreaming up my beauty brand.\u201d<\/p>\n

Fast forward to 2007, and Maran finally made that dream a reality, launching her eponymous line, Josie Maran<\/a>. With the company motto \u201cluxury with a conscience\u201d in mind, Maran created the brand; she was inspired after discovering the hydrating, fortifying, and nourishing properties of argan oil.<\/p>\n

“The mission was to create the first earth-friendly beauty line that was also luxurious and in 2007, after three years of research and formulating and hard work, I did just that,\u201d Maran explains. \u201cI\u2019m very exacting and methodical about the process. Whether it\u2019s a new product that I\u2019m launching or a new social campaign, I\u2019ll examine every aspect of it and make sure it feels right to me. I try not to make assumptions based on how things have been done before. And I have an amazing team around me that helps make my dreams into reality.\u201d<\/p>\n

Since the brand\u2019s inception, Maran and her team have grown the line to include Pro-Retinol Face and Body Creams, a Pineapple Enzyme Pore Clearing Cleanser, and the Whipped Argan Oil Face Butter along with makeup including an Argan Black Oil Mascara that nourishes and softens lashes, Argan Natural Volume Lip Gloss, and Argan Creamy Concealer Crayon. The products are sustainable and made with no synthetic fragrances, sulfates, or parabens; they are certified cruelty-free by PETA. The argan oil used in the products is harvested by women-led co-ops in Morocco using the highest quality argan nuts from UNESCO-protected forests.<\/p>\n

The commitment to being earth-conscious is clear and this attention to detail has proved to be integral and key to the brand\u2019s success. \u201cJosie Maran was the first clean beauty brand to launch at Sephora,\u201d Maran boasts. \u201cOne of my favorite mantras is \u2018progress over perfection.\u2019 To me, the journey is more important than the destination. My journey is about finding joy in the everyday; it\u2019s about self-acceptance and love and lifting up other people around me. It\u2019s about embracing your real, raw self\u2014feeling comfortable and con#dent in your own skin.\u201d<\/p>\n

When deciding which new products to launch, Maran is inspired by solving a specific problem she wants to solve. \u201cI ask myself, what do I want this product to elicit?\u201d Maran explains. \u201cI always question why I\u2019m making it, in terms of the human experience of it; I must have a good answer for those questions. I want to love and care for people and one way I can do that is through products that are good for you and good for the planet.\u201d<\/p>\n

Read GRAZIA USA<\/em>\u2019s Spring Issue featuring cover star Kacey Musgraves:<\/strong><\/h4>\n
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