{"id":88210,"date":"2024-03-05T20:51:23","date_gmt":"2024-03-05T20:51:23","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&#038;p=88210"},"modified":"2024-03-05T20:51:23","modified_gmt":"2024-03-05T20:51:23","slug":"kylie-jenner-sprinter-vodka-soda","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/kylie-jenner-sprinter-vodka-soda\/","title":{"rendered":"Sprinting to the Liquor Store: Kylie Jenner Enters the RTD Market with &#8216;Best Tasting Vodka Soda I&#8217;ve Ever Tried&#8217;"},"content":{"rendered":"<figure id=\"attachment_88211\" aria-describedby=\"caption-attachment-88211\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-88211\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda.png\" alt=\"Kylie Jenner\" width=\"1280\" height=\"720\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda.png 1280w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-300x169.png 300w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-1024x576.png 1024w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-768x432.png 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-400x225.png 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-155x87.png 155w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-88211\" class=\"wp-caption-text\">Photo Credit: Travis Rathbone<\/figcaption><\/figure>\n<div class=\"markdown markdown-main-panel ui-v2-enabled\" dir=\"ltr\">\n<p data-sourcepos=\"3:1-3:47\">Kylie Jenner has set her sights on a new venture: the ready-to-drink (RTD) market. Today, she announced the launch of <a href=\"https:\/\/drinksprinter.com\" target=\"_blank\">Sprinter<\/a>, a line of premium canned vodka sodas.<\/p>\n<p data-sourcepos=\"5:1-5:195\">Sprinter aims to stand out in the crowded RTD space with its focus on quality ingredients and refreshing flavors. Made with premium vodka, sparkling water, and real fruit juice, each can boasts 100 calories and 4.5% ABV.<\/p>\n<p data-sourcepos=\"7:1-7:84\">&#8220;Sprinter is my answer to the growing consumer demand for quality canned cocktails,&#8221; Jenner said in a statement. &#8220;We&#8217;re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can.&#8221;<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C4JLuh4PZxl\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C4JLuh4PZxl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C4JLuh4PZxl\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" target=\"_blank\">A post shared by SPRINTER (@drinksprinter)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p data-sourcepos=\"9:1-9:349\">Jenner partnered with Chandra Richter, a beverage development expert with over 20 years of experience and a PhD in molecular biology, to bring Sprinter to life. After a year of meticulous taste testing, they settled on four flavors: Black Cherry, Peach, Grapefruit, and Lime. Richter emphasized the importance of achieving a &#8220;natural and true-to-fruit&#8221; flavor profile in each can.<\/p>\n<p data-sourcepos=\"11:1-11:227\">Beyond the taste, Sprinter aims to capture attention with its bold and vibrant branding, reflecting Jenner&#8217;s signature style. The product will launch nationwide on March 21 and be available in 8-can variety packs for $19.99.<\/p>\n<figure id=\"attachment_88212\" aria-describedby=\"caption-attachment-88212\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-88212 size-full\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-1.jpg\" alt=\"Kylie Jenner\" width=\"1280\" height=\"1920\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-1.jpg 1280w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-1-200x300.jpg 200w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-1-683x1024.jpg 683w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-1-768x1152.jpg 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-1-1024x1536.jpg 1024w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-1-400x600.jpg 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-1-143x215.jpg 143w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-88212\" class=\"wp-caption-text\">NEW YORK, NEW YORK &#8211; NOVEMBER 01: Kylie Jenner attends the WSJ. Magazine 2023 Innovator Awards sponsored by Harry Winston, Hyundai Motor America, Montblanc, R\u00e9my Martin and Roche Bobois at MoMA on November 01, 2023 in New York City. (Photo by Jamie McCarthy\/Getty Images for WSJ. Magazine Innovators Awards)<\/figcaption><\/figure>\n<p data-sourcepos=\"13:1-13:264\">This launch marks Jenner&#8217;s latest foray into the business world, following the success of <a href=\"https:\/\/kyliecosmetics.com\" target=\"_blank\">Kylie Cosmetics<\/a> and her recent apparel line, <a href=\"https:\/\/www.khy.com\" target=\"_blank\">Khy<\/a>. The RTD market has seen explosive growth in recent years, driven by consumer demand for convenient and flavorful options.<\/p>\n<p data-sourcepos=\"15:1-15:241\">According to data from IWSR Drinks Market Analysis, the RTD market is expected to reach $21.1 billion in value by 2027, with hard seltzer and pre-mixed cocktails leading the charge.<\/p>\n<p data-sourcepos=\"17:1-17:312\">Jenner&#8217;s entry into this competitive market is sure to generate significant buzz \u2014 her immense social media following and <a href=\"https:\/\/graziamagazine.com\/us\/articles\/kylie-jenner-flaunts-alaia-clad-high-slit-skirt\/\">established brand presence<\/a> position Sprinter for potential success. Whether Sprinter can carve out a long-term niche remains to be seen, but it&#8217;s poised to make a splash in the RTD landscape.<\/p>\n<figure id=\"attachment_88213\" aria-describedby=\"caption-attachment-88213\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-88213\" src=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-2.jpg\" alt=\"\" width=\"1280\" height=\"1914\" srcset=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-2.jpg 1280w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-2-201x300.jpg 201w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-2-685x1024.jpg 685w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-2-768x1148.jpg 768w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-2-1027x1536.jpg 1027w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-2-400x598.jpg 400w, https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/03\/kylie-jenner-sprinter-vodka-soda-2-144x215.jpg 144w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-88213\" class=\"wp-caption-text\">DUBAI, UNITED ARAB EMIRATES &#8211; JANUARY 20: Kendall Jenner attends the Grand Reveal Weekend for Atlantis The Royal, Dubai\u2019s new ultra luxury hotel, on January 20, 2023 in Dubai, United Arab Emirates. (Photo by Kevin Mazur\/Getty Images for Atlantis The Royal)<\/figcaption><\/figure>\n<p data-sourcepos=\"19:1-19:36\">Jenner isn&#8217;t the only celebrity venturing into the RTD space. A-listers like <a href=\"https:\/\/www.casamigos.com\/en-us\/our-story\" target=\"_blank\">George Clooney<\/a>, <a href=\"https:\/\/www.casadelsoltequila.com\/our-story\" target=\"_blank\">Eva Longoria<\/a>, and none other than the 26-year-old&#8217;s sister <a href=\"https:\/\/drink818.com\/pages\/our-story\" target=\"_blank\">Kendall Jenner<\/a> have launched their own tequila brands, highlighting the growing trend of celebrity involvement in the beverage industry.<\/p>\n<p data-sourcepos=\"21:1-21:297\">Ultimately, consumers will decide whether Sprinter resonates with their taste preferences and fits their drinking occasions. However, with its focus on quality, vibrant branding, and Jenner&#8217;s entrepreneurial spirit, Sprinter has the potential to be a significant player in the evolving RTD market.<\/p>\n<\/div>\n","protected":false},"author":42686,"featured_media":88211,"template":"","format":"standard","categories":[8055,23,16],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.5 (Yoast SEO v20.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kylie Jenner Launches Sprinter Vodka Soda<\/title>\n<meta name=\"description\" content=\"Beauty mogul Kylie Jenner steps into the RTD market with Sprinter, a new line of premium vodka sodas made with real fruit juice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/kylie-jenner-sprinter-vodka-soda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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