{"id":87995,"date":"2024-02-22T11:48:08","date_gmt":"2024-02-22T00:48:08","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=247667"},"modified":"2024-02-22T11:48:08","modified_gmt":"2024-02-22T00:48:08","slug":"sportmax-fw24-livestream","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/sportmax-fw24-livestream\/","title":{"rendered":"MFW: Lights, Camera, Obscura! How To Live Stream Sportmax\u2019s Upcoming Fall\/Winter 2024 Show"},"content":{"rendered":"
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Sportmax Fall\/Winter 2024 collection will be live streamed on Friday, 23rd February 2024. Credit: Supplied.<\/figcaption><\/figure>\n

Lights, Camera, Obscura!<\/p>\n

Off the heels of their futuristic Spring\/Summer 2024 collection<\/a>, Sportmax returns to the Milan Fashion Week schedule on Day 4 of the proceedings to present their upcoming Fall\/Winter 2024 show. Last season saw creative director Grazia Malagoli fuse utility with a boundary-bushing digital edge, staging the show in an aquatic-esque tiled space featuring a real-life fish tank on the runway.<\/p>\n

This season, it appears the youth-driven Italian luxuriate will continue this cerebral approach with a collection titled \u201cCamera Obscura\u201d. To save you a Google, the title refers to the act of projecting the outside world through a small pinhole. With this light technique encapsulating themes of obscured vision, graphical perspective and abstract light, we\u2019re giddy with excitement imagining the optical illusions the brand has concocted for us. A tantalising name indeed!<\/p>\n

\u201cCamera Obscura\u201d will make its debut to Milanese savants (and those tuning in virtually<\/a>) on Friday, February 23rd. For locals, the show will take place at 11:45AM, with those viewing from Sydney can enjoy the procession at 9:30PM that same day. For Manhattanites across the pond, Sportmax\u2019s show is bright and early at quarter to six\u2014what a way to start your day! The show can be live-streamed<\/a> below or on the Sportmax website<\/a>. A location we will no doubt be dutiful browsing and refreshing until the moment comes.<\/p>\n

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Uncover “Camera Obscura”, Sportmax Fall\/Winter 2024 collection on Friday, February 23 2024. Credit: Supplied.<\/figcaption><\/figure>\n

After the show, GRAZIA will be delivering our guide to the collection to serve as a compendium to your early-morning or late-night observations. For ease, we’ve linked the show below to save you the hassle of opening another tab. Simply refresh our site the morning of the show and et voil\u00e0!\u00a0<\/em>(Or should we say “eccoci qua”, as the Italians would!)<\/p>\n