{"id":87917,"date":"2024-03-01T11:37:31","date_gmt":"2024-03-01T11:37:31","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=87917"},"modified":"2024-03-01T11:37:31","modified_gmt":"2024-03-01T11:37:31","slug":"the-row-paris-fashion-week-no-social-media","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/the-row-paris-fashion-week-no-social-media\/","title":{"rendered":"PFW: The Row Goes Dark, Where Quiet Luxury Meets Quiet Technology"},"content":{"rendered":"
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NEW YORK, NEW YORK – MAY 06: Mary-Kate Olsen and Ashley Olsen attend The 2019 Met Gala Celebrating Camp: Notes on Fashion at Metropolitan Museum of Art on May 06, 2019 in New York City. (Photo by Matt Winkelmeyer\/MG19\/Getty Images for The Met Museum\/Vogue)<\/figcaption><\/figure>\n
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The Row, the luxury label helmed by the minimalist design duo<\/a> Mary-Kate and Ashley Olsen, once again set tongues wagging at Paris Fashion Week Fall\/Winter 2024 \u2014 not just for their signature clean lines and luxurious materials, but for their unconventional decision to enforce a no social media\/no phone policy.<\/p>\n

Known for its understated yet sophisticated aesthetic, The Row has carved a niche in the fashion world since its launch in 2006. The Olsen twins, who shun the limelight and maintain a fiercely private image, have built their brand on the ethos of quality over quantity, focusing on impeccable craftsmanship and timeless designs \u2014 with an air of exclusivity.<\/p>\n

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NEW YORK, NY – JUNE 05: Ashley Olsen and Mary-Kate Olsen attend the 2017 CFDA Fashion Awards at Hammerstein Ballroom on June 5, 2017 in New York City. (Photo by Dimitrios Kambouris\/Getty Images)<\/figcaption><\/figure>\n

Their previous Paris Fashion Week shows have been intimate affairs, attended by a select group of industry insiders. This season, however, The Row took their commitment to exclusivity a step further.<\/p>\n

Guests at the FW24 presentation were reportedly required to put away their phones and cameras before entering the venue. This move sparked immediate online buzz, trending on social media platforms. While some lauded the brand’s attempt to create a truly immersive experience, free from the distractions of technology, others questioned the elitist implications of such a policy.<\/p>\n

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A post shared by The Row (@therow)<\/a><\/p>\n<\/div>\n<\/blockquote>\n