{"id":87275,"date":"2024-02-20T16:19:32","date_gmt":"2024-02-20T16:19:32","guid":{"rendered":"https:\/\/graziamagazine.com\/us\/?post_type=articles&p=87275"},"modified":"2024-02-21T09:08:18","modified_gmt":"2024-02-21T09:08:18","slug":"game-changers-nikki-huganir-and-erica-blumenthal-grazia-fall-2023","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/game-changers-nikki-huganir-and-erica-blumenthal-grazia-fall-2023\/","title":{"rendered":"Game Changers: Nikki Huganir & Erica Blumenthal"},"content":{"rendered":"

\"\"<\/p>\n

Two friends walk into a bar\u2026and don\u2019t know what to order. \u201cNikki [Huganir] and I have been lifelong friends \u2013 we met in middle school,” YesWay Ros\u00e9<\/a> co-founder Erica Blumenthal tells GRAZIA USA. \u201cI was a fashion editor and writer, and Nikki worked as a graphic designer and art director. Living and working in New York the two of us would always go out together, but we never knew what drink to order. I would get the house red and Nikki the house white.\u201d<\/p>\n

The duo discovered French ros\u00e9 (\u201cmost likely at a fashion party,\u201d says Blumenthal), and it changed everything. \u201cWe became obsessed with the light peachy-pink color and refreshing taste and wanted to learn everything we could about the wine,\u201d explains Blumenthal. \u201cAt the time, I wasn\u2019t seeing a real future in my career and there was something very powerful about our newfound passion that I knew we had to pursue.\u201d<\/p>\n

In August 2013, Blumenthal and cofounder Huganir started @yeswayrose<\/a> and shared the brand\u2019s very first Instagram post. \u201cThe day of our first Instagram post was the day we became entrepreneurs,\u201d says Blumenthal. \u201cNow we have one of the top ros\u00e9 brands in the country.\u201d<\/p>\n

So how did a magazine editor and a graphic designer find such success in the wine industry? \u201cHow does the saying go? Just do it!\u201d says Huganir. \u201cWhen we first had the idea for Yes Way Ros\u00e9, we knew nothing about how to start a wine company so we started with lifestyle products like tote bags, T-shirts and sweatshirts.We were able to build our brand that way, while taking the time to learn as much as possible about the wine business.\u201d<\/p>\n

While taking the jump into becoming ros\u00e9 entrepreneurs was a leap of faith, things have been methodically planned and brought to market. \u201cWe like to map out where we\u2019re going, to have goals and lead with a vision and purpose,\u201d explains Huganir. \u201cThat said, we always say we need to leave room for some magic to happen.\u201d<\/p>\n

To escape the day-to-day grind of running a successful brand, both Blumenthal and Huganir have their own go-to outlets. \u201cGenerally, I unwind with a glass or can of crisp, chilled YesWay Ros\u00e9!\u201d says Blumenthal. \u201cBut also, I like to take hikes in the morning, play tennis, read a novel, and listen to music. Anything where I get to be without my computer or phone is very helpful for unwinding.\u201d<\/p>\n

Huganir, who recently became a mom, says she makes sure to \u201cfind time to \u2018turn off\u2019 my work brain and be present with her. It\u2019s been a new challenge, but a super fun one.\u201d<\/p>\n

But having a top-selling ros\u00e9 takes a lot of effort and hard work\u2014a task that Blumenthal and Huganir are certainly up for. \u201cOur ros\u00e9 is currently the number six ros\u00e9 in the country, and our ultimate goal is to work our way to the top spot,\u201d Blumenthal shares. \u201cEverything is in service of that so we\u2019re very focused on our core products: our signature dry ros\u00e9, the ros\u00e9 cans, and our sparkling brut ros\u00e9, all of which are made in the South of France. First up, we have an exciting packaging refresh in the works for early next year.\u201d<\/p>\n

As for what\u2019s next: \u201cWe hope the journey always leads us back to the South of France, our happy place where we make the wine,\u201d says Blumenthal. \u201cWe\u2019ve worked very hard for the past 10 years to get to this place and now we want to focus on what we\u2019ve grown with as few distractions as possible to make it even better.”<\/p>\n","protected":false},"author":42712,"featured_media":87276,"template":"","format":"standard","categories":[6939,38,16],"yoast_head":"\nGame Changers: Nikki Huganir & Erica Blumenthal - Grazia USA<\/title>\n<meta name=\"description\" content=\"Childhood friends Nikki Hugenir and Erica Blumenthal are on a mission to make ros\u00e9 approachable yet chic with Yes Way Ros\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/game-changers-nikki-huganir-and-erica-blumenthal-grazia-fall-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Game Changers: Nikki Huganir & Erica Blumenthal\" \/>\n<meta property=\"og:description\" content=\"Childhood friends Nikki Hugenir and Erica Blumenthal are on a mission to make ros\u00e9 approachable yet chic with Yes Way Ros\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/graziamagazine.com\/us\/articles\/game-changers-nikki-huganir-and-erica-blumenthal-grazia-fall-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Grazia USA\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-21T09:08:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/02\/ywr_portraits_082421_66-DIGITAL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/game-changers-nikki-huganir-and-erica-blumenthal-grazia-fall-2023\/\",\"url\":\"https:\/\/graziamagazine.com\/us\/articles\/game-changers-nikki-huganir-and-erica-blumenthal-grazia-fall-2023\/\",\"name\":\"Game Changers: Nikki Huganir & Erica Blumenthal - Grazia USA\",\"isPartOf\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\"},\"datePublished\":\"2024-02-20T16:19:32+00:00\",\"dateModified\":\"2024-02-21T09:08:18+00:00\",\"description\":\"Childhood friends Nikki Hugenir and Erica Blumenthal are on a mission to make ros\u00e9 approachable yet chic with Yes Way Ros\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/game-changers-nikki-huganir-and-erica-blumenthal-grazia-fall-2023\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/graziamagazine.com\/us\/articles\/game-changers-nikki-huganir-and-erica-blumenthal-grazia-fall-2023\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/graziamagazine.com\/us\/articles\/game-changers-nikki-huganir-and-erica-blumenthal-grazia-fall-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/graziamagazine.com\/us\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Game Changers: Nikki Huganir & Erica Blumenthal\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/graziamagazine.com\/us\/#website\",\"url\":\"https:\/\/graziamagazine.com\/us\/\",\"name\":\"Grazia USA\",\"description\":\"Driving tastemakers in Fashion, Beauty and Culture\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/graziamagazine.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Game Changers: Nikki Huganir & Erica Blumenthal - Grazia USA","description":"Childhood friends Nikki Hugenir and Erica Blumenthal are on a mission to make ros\u00e9 approachable yet chic with Yes Way Ros\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/graziamagazine.com\/us\/articles\/game-changers-nikki-huganir-and-erica-blumenthal-grazia-fall-2023\/","og_locale":"en_US","og_type":"article","og_title":"Game Changers: Nikki Huganir & Erica Blumenthal","og_description":"Childhood friends Nikki Hugenir and Erica Blumenthal are on a mission to make ros\u00e9 approachable yet chic with Yes Way Ros\u00e9.","og_url":"https:\/\/graziamagazine.com\/us\/articles\/game-changers-nikki-huganir-and-erica-blumenthal-grazia-fall-2023\/","og_site_name":"Grazia USA","article_modified_time":"2024-02-21T09:08:18+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/graziamagazine.com\/us\/wp-content\/uploads\/sites\/15\/2024\/02\/ywr_portraits_082421_66-DIGITAL.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/graziamagazine.com\/us\/articles\/game-changers-nikki-huganir-and-erica-blumenthal-grazia-fall-2023\/","url":"https:\/\/graziamagazine.com\/us\/articles\/game-changers-nikki-huganir-and-erica-blumenthal-grazia-fall-2023\/","name":"Game Changers: Nikki Huganir & Erica Blumenthal - Grazia USA","isPartOf":{"@id":"https:\/\/graziamagazine.com\/us\/#website"},"datePublished":"2024-02-20T16:19:32+00:00","dateModified":"2024-02-21T09:08:18+00:00","description":"Childhood friends Nikki Hugenir and Erica Blumenthal are on a mission to make ros\u00e9 approachable yet chic with Yes Way Ros\u00e9.","breadcrumb":{"@id":"https:\/\/graziamagazine.com\/us\/articles\/game-changers-nikki-huganir-and-erica-blumenthal-grazia-fall-2023\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/graziamagazine.com\/us\/articles\/game-changers-nikki-huganir-and-erica-blumenthal-grazia-fall-2023\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/graziamagazine.com\/us\/articles\/game-changers-nikki-huganir-and-erica-blumenthal-grazia-fall-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/graziamagazine.com\/us\/"},{"@type":"ListItem","position":2,"name":"Game Changers: Nikki Huganir & Erica Blumenthal"}]},{"@type":"WebSite","@id":"https:\/\/graziamagazine.com\/us\/#website","url":"https:\/\/graziamagazine.com\/us\/","name":"Grazia USA","description":"Driving tastemakers in Fashion, Beauty and Culture","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/graziamagazine.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Grazia USA","distributor_original_site_url":"https:\/\/graziamagazine.com\/us","push-errors":false,"_links":{"self":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles\/87275"}],"collection":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/types\/articles"}],"author":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/users\/42712"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media\/87276"}],"wp:attachment":[{"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/media?parent=87275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/graziamagazine.com\/us\/wp-json\/wp\/v2\/categories?post=87275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}