{"id":8717,"date":"2020-12-16T00:58:03","date_gmt":"2020-12-15T13:58:03","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=182943"},"modified":"2020-12-16T19:58:32","modified_gmt":"2020-12-16T19:58:32","slug":"bottega-veneta-spring-summer-2021-runway","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/bottega-veneta-spring-summer-2021-runway\/","title":{"rendered":"As The Fashion Industry Goes Digital, Bottega Veneta Embraces The Exquisite Power Of Real Life"},"content":{"rendered":"
\"Bottega
Image: Courtesy of Bottega Veneta<\/figcaption><\/figure>\n

Back in October, Bottega Veneta managed to stage the buzziest show of the spring-summer 21 season<\/a>\u2014this, despite the fact that a mere handful of people had actually seen the clothes. Eschewing the new world order of digital live streams, creative director Daniel Lee opted to unveil his newest collection under a shroud of secrecy, inviting only a dozen members of the press and a few key celebrities (Kanye West; Rosie Huntington-Whiteley; Stormzy) to preview the collection at the Sadler’s Wells Theatre, an internationally-renowned dance venue in central London. Now, the rest of the world is being let in on the action, with the brand unveiling the Tyrone Lebron-lensed runway<\/a> this morning.<\/p>\n

Since his appointment in 2018, Lee has enjoyed an unchallenged reign as the fashion industry’s golden child, turning around the fortunes of the Italian behemoth seemingly overnight with his souped-up minimalism and culty accessories. From March onward, British-born Lee spent much of lockdown in his Milan studio and appears to have filled his hours mulling over the role fashion plays in a post-Covid world. As a person uncannily attuned to what women want to wear, his insight into the future of dressing has a large, captive audience\u2014and the resulting collection tapped into an undeniable shift that has taken hold of the fashion world this year.<\/p>\n

\"\"Image: Courtesy of Bottega Veneta<\/span><\/p>\n

Even before the pandemic, there was a brewing cultural burnout at the incessant ‘newness’ of fashion. Instagram influencers wearing an endless rotation of off-the-runway outfits had started to feel not only shamefully wasteful but chronically uncool\u2014and then Covid came along, a proverbial slamming of the brakes on our reactive, impulsive consumerism. We’ve seen fast fashion giants topple<\/a> in the aftermath, while brands like Gucci and Levis<\/a> have embraced the so-called ‘circular economy,’ the former actually promoting the resale of seasons’ old pieces through TheRealReal, the latter offering buybacks on secondhand items that will be upcycled for new collections. To put it simply: Change is afoot.<\/p>\n

Lee’s hysteria-inducing accessories have been front and center of the kind of digital clout-chasing we are beginning to tire of, and his last two collections have revealed a quiet desire to shift away from this market. Yes, the culty woven pouch bags\u2014a continual bestseller since his debut in 2018\u2014featured throughout, as did strappy sandals and sure-to-sell-out cartoonish platform mules, but the true highlight was the ready-to-wear, a collection of intelligently designed pieces that perfectly encapsulated how we’ll want to dress next summer when, hopefully, this global nightmare is over. There were short, clingy skirt suits, an impeccably cut cotton day dress (the kind you’ll live in once traveling to the Mediterranean becomes an option) and, a personal highlight, chunky knitted mini dresses worn over contrasting polos.<\/p>\n

\"Bottega
Image: Courtesy of Bottega Veneta<\/figcaption><\/figure>\n

Even the show’s setting\u2014a highly intimate salon event that Lee planned to take around the world before the pandemic broke out\u2014is evidence of a kind of exhaustion with the old world order. The rigamarole of fashion month (say nothing of its environmental impacts) has struggled for relevance in the Covid age, and brands have tried increasingly innovative methods<\/a> to cut through to customers. Jonathan Anderson created an arts-and-craft style coffee table at Loewe; Jeremy Scott created a puppet show at Moschino; Gucci staged a week-long virtual ‘film festival,’<\/a>unveiling their collection piece-by-piece in a cinematic spectacular directed by Gus Van Sant. Saint Laurent is no longer showing on the regular fashion week schedule. Daniel Lee’s vision of the fashion show as an intimate, personal event fits neatly in with this changing paradigm.<\/p>\n

At its core, Bottega Veneta’s spring-summer 21 collection was a love story to the emotional investments we make in our clothing. The British singer Neneh Cherry crafted spoken word poetry which played during the runway show, which was largely an ode to fashion’s emotive power (“It’s armor that you can fly in.”). In one of three books (and a record featuring Cherry’s full monologue) crafted by Lee to accompany the collection, anonymous figures from fashion, film, and art share anecdotes about the clothing that informed their creative processes. Book 02<\/a>,\u00a0<\/em>as it’s called, was created by the German conceptual artist Rosemarie Trockel (Trockel’s early work was made using knitting machines, making her a particularly good fit for Lee’s new vision for Bottega).<\/p>\n

In a moment where our global values have shifted so drastically, many of us are left wondering what the role of clothing is, or can be. Daniel Lee provides as simple and convincing an argument as anyone: As something to love.<\/p>\n","protected":false},"author":26240,"featured_media":8718,"template":"","format":"standard","categories":[17,16],"yoast_head":"\nBottega Veneta's Spring Summer '21 Collection Celebrates The Beauty Of Real Life<\/title>\n<meta name=\"description\" content=\"Daniel Lee's spring summer '21 collection for Bottega Veneta has been heralded as the most influential of the season, embracing a 'slow' approach to fashion that eschews digital clout chasing, in favour of timeless pieces that will be loved for a lifetime.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/graziamagazine.com\/us\/articles\/bottega-veneta-spring-summer-2021-runway\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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