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Growing up, Natalie Gee and her sisters didn\u2019t spend a lot of time playing with toys. \u201cI grew up with parents who were entrepreneurs,\u201d Gee tells GRAZIA USA<\/em>. \u201cInstead of playing with dolls, I set up a cash register and created imaginary businesses.\u201d<\/p>\n The early exposure to life as a founder made such an impact on Gee that she \u2013 along with her mother and two sisters \u2013 set off to create her own brand. A female-founded, family-owned multigenerational lifestyle and beauty brand, Gee Beauty was founded in Toronto in 2005; a second Miami location followed in 2011, with both locations offering high tech results-driven skin treatments, bespoke brows and lashes along with customized makeup application. The retail shop features in-demand brands like Augustinus Bader, Biologique Recherche, Dr. Barbara Sturm, Dr. Lara Devgan and, of course, the brand\u2019s own eponymous line.<\/p>\n \u201cI was always destined to have my own business,\u201d says Gee, who admits that the idea of owning and operating a business has changed so much. \u201cWhat defined success 18 years ago was having people come into stores, see a product and give them an experience. But now so much is about connection\u2014mostly thanks to social media and people\u2019s desire to connect.\u201d<\/p>\n Gee says the brand\u2019s success is about customers being able to relate to the founders\u2014without any regard for age. \u201cCustomers can always find themself in one of us,\u201d Gee says, referring to her mother, Miriam, and two younger sisters, Celene and Stephanie. \u201cWe all represent a different lifestyle and look,\u201d says Gee. \u201cSome women who are 30 look at Miriam and think \u2018wow, that\u2019s how I want to age\u2019\u201d while some older clients might turn to Gee and her sisters for a youthful reboot.<\/p>\n After years of discussing and dreaming about starting the business, the mother and daughters decide to make it a reality. \u201cOne day, I said enough of the talking and we sat at the kitchen table for two years mapping out the plan for Gee Beauty,\u201d Gee reveals.<\/p>\n Now, Gee and her team get to work with clients on all aspects of skincare and beauty, while showcasing their daily lives and adventures on social media. \u201cWe are really generous with what we put on social media, and how much of ourselves we share with followers,\u201d admits Gee, who can regularly be found at the Miami location chatting with clients and offering her advice and insight. \u201cI have falling back in love with so many aspects of what I do.\u201d<\/p>\n Part of the journey for Gee Beauty has included the makeup line which is available at Gee Beauty locations as well as Joanna Czech and Knockout Beauty. \u201cIn creating the Gee Beauty makeup line, we were answering a call for ourselves,\u201d says Gee. \u201cWe wanted to make it easy for people to put on makeup that would take them all day from a meeting to the playground or dinner. We want people to embrace makeup like coffee and make it easy, accessible and all the time.\u201d<\/p>\n Gee acknowledges that makeup looks have evolved so much over the years. \u201cI approach beauty as a lifestyle concept, there to emphasize our god-given features. For me personally, makeup has become a part of my routine and the more comfortable you get with it the better it gets. I truly feel that women can be empowered by doing their makeup. I want women to feel incredible when they wear a product on their skin, something that makes them feel amazing when they step out the door.”<\/p>\n","protected":false},"author":42712,"featured_media":86948,"template":"","format":"standard","categories":[30,16],"yoast_head":"\n