{"id":86729,"date":"2024-02-10T15:06:07","date_gmt":"2024-02-10T04:06:07","guid":{"rendered":"https:\/\/graziamagazine.com\/?post_type=articles&p=246887"},"modified":"2024-02-12T06:45:49","modified_gmt":"2024-02-12T06:45:49","slug":"sophia-richie-grainge-tommy-hilfiger","status":"publish","type":"articles","link":"https:\/\/graziamagazine.com\/us\/articles\/sophia-richie-grainge-tommy-hilfiger\/","title":{"rendered":"Sophia Richie Grainge Is Tommy Hilfiger\u2019s Newest Ambassador"},"content":{"rendered":"
\"sophia-richie-grainge\"
Credit: Courtesy of Tommy Hilfiger<\/figcaption><\/figure>\n

Global style icon Sophia Richie Grainge<\/a> has signed a two-year contract as Tommy Hilfiger<\/a>\u2019s latest brand ambassador for womenswear. The newlywed<\/a> and soon-to-be-mother<\/a>, 25, was in attendance with her husband Elliot Grainge<\/a> at the brand\u2019s Fall\/Winter 2024 show<\/a> at the weekend\u2014a festive tribute to Hilfiger\u2019s hometown, New York City, held inside the iconic Grand Central Terminal.<\/p>\n

\u201cTommy is the godfather of Classic American Cool,\u201d says Richie Grainge. \u201cHis designs are the perfect canvas for playing with effortless style and building a wardrobe of timeless pieces. I am excited to co-create over the next years with someone who shares my passion for self-expression, enduring style and originality.\u201d<\/p>\n

\"sophia-richie-grainge\"
NEW YORK, NEW YORK – FEBRUARY 09: Sofia Richie Grainge attends the Tommy Hilfiger show during New York Fashion Week – February 2024: The Shows on February 09, 2024 in New York City. (Photo by Theo Wargo\/Getty Images)<\/figcaption><\/figure>\n

A staple on New York\u2019s fashion circuit, Richie Grainge will help communicate the brand\u2019s latest instalment of classic American cool to her millions of followers. And to do so as a new mother will be a joy to watch.<\/p>\n

\u201cSofia is one of those icons who is reshaping what it means to influence fashion today,\u201d said Tommy Hilfiger. \u201cShe has an indescribable quality of inspiring connection and showcases flawless style with confidence and authenticity. I am delighted Sofia will bring her effortlessly cool style to our womenswear collection from summer into 2025.\u201d<\/p>\n

\"sophia-richie-grainge\"
NEW YORK, NEW YORK – FEBRUARY 09: Sofia Richie Grainge attends the Tommy Hilfiger show during New York Fashion Week – February 2024: The Shows on February 09, 2024 in New York City. (Photo by Theo Wargo\/Getty Images)<\/figcaption><\/figure>\n
\"sophia-richie-grainge\"
NEW YORK, NEW YORK – FEBRUARY 09: Sofia Richie Grainge attends the Tommy Hilfiger show during New York Fashion Week – February 2024: The Shows on February 09, 2024 in New York City. (Photo by Theo Wargo\/Getty Images)<\/figcaption><\/figure>\n

Hilfiger has a long history of working with the big names of the moment. In 2017, the designer collaborated with Gigi Hadid<\/a> to produce a capsule collection which was shown in Venice, California to critical appraise. In 2018, he sort the efforts of Hailey Bieber and Lewis Hamilton for a spectacle in Shangha<\/a>i and in 2019, brought his travelling juggernaut show back home to Harlem in New York<\/a> with the one and only Zendaya.<\/p>\n

GRAZIA\u2019s fashion features editor Pema Bakshi was present at the brand\u2019s latest show at the Oyster Bar inside Grand Central Terminal. You can read up on all its FW24 highlights here<\/a>.<\/p>\n

\"sophia-richie-grainge\"
NEW YORK, NEW YORK – FEBRUARY 09: (L-R) Sofia Richie and Elliot Grainge are seen arriving to the Tommy Hilfiger fashion show during New York Fashion Week at Grand Central Terminal on February 09, 2024 in New York City. 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